Brand & Retention Creative Lead

NDude Labs Pvt. Ltd.; Mumbai; On-site; INR 900,000 - 1,400,000; Full time

Job summary

NDude Labs Pvt. Ltd. in Mumbai seeks a Brand & Retention Creative Lead to own lifecycle marketing creative across Klaviyo, email, SMS and retention-driven site experiences. You will drive repeat purchases, improve subscription retention and ensure brand consistency.

You will plan Klaviyo calendars, manage flows, segmentation, testing, and collaborate with Shopify team. Strong English copy, design execution and experience with Shopify, Figma/Canva are required; AI-assisted workflows welcomed.

Qualifications

• 3+ years in ecommerce lifecycle marketing, retention or brand creative.
• Hands-on Klaviyo experience, including flows, segments and campaigns.
• Strong English copywriting and design execution skills.
• Experience with Shopify and email design tools such as Figma or Canva.

Responsibilities

• Plan and execute Klaviyo email and SMS calendars, including product education, promotions and retention.
• Audit and improve welcome, abandoned checkout, browse abandonment, post-purchase, replenishment, winback and subscription lifecycle flows.
• Develop behavior-based segmentation, testing plans and list-growth experiences.
• Write and produce or coordinate email designs, campaign assets, PDP messaging and landing-page creative.
• Maintain brand consistency and approved product claims across customer touchpoints.
• Coordinate offers, bundles, subscriptions and upsells with the Shopify Developer and growth team.
• Track revenue per recipient, click and conversion rates, repeat purchase rate, churn, AOV and LTV.
• QA campaigns, links, segmentation, consent and automation logic before launch.
• Use AI to speed up copy, design variations, analysis and SOP creation without sacrificing quality.

Skills

Copywriting in English

Design execution

Tools

Klaviyo

Shopify

Figma

Canva

Job description

Brand & Retention Creative Lead

Location: Mumbai | Employment: Full-time

Department: Ecommerce & Retention | Reports to: Growth Leadership

Role Overview

Own lifecycle marketing creative and execution across Klaviyo, email, SMS and retention-oriented site experiences. Improve repeat purchasing, subscription retention, revenue per recipient and brand consistency.

Key Responsibilities

Lifecycle marketing

• Plan and execute Klaviyo email and SMS calendars, including product education, promotions and retention.
• Audit and improve welcome, abandoned checkout, browse abandonment, post-purchase, replenishment, winback and subscription lifecycle flows.
• Develop behavior-based segmentation, testing plans and list-growth experiences.

Brand and conversion creative

• Write and produce or coordinate email designs, campaign assets, PDP messaging and landing-page creative.
• Maintain brand consistency and approved product claims across customer touchpoints.
• Coordinate offers, bundles, subscriptions and upsells with the Shopify Developer and growth team.

Reporting and process

• Track revenue per recipient, click and conversion rates, repeat purchase rate, churn, AOV and LTV.
• QA campaigns, links, segmentation, consent and automation logic before launch.
• Use AI to speed up copy, design variations, analysis and SOP creation without sacrificing quality.

Required Qualifications

• 3+ years in ecommerce lifecycle marketing, retention or brand creative.
• Hands-on Klaviyo experience, including flows, segments and campaigns.
• Strong English copywriting and design execution skills.
• Experience with Shopify and email design tools such as Figma or Canva.

Preferred Qualifications

• Skio or subscription commerce experience.
• Wellness or consumer packaged goods background.
• HTML/CSS email familiarity and AI workflow experience.

Success Metrics

• Incremental retention revenue and contribution profit.
• Repeat purchase rate, subscription retention and customer LTV.
• Improved flow coverage, engagement and revenue per recipient.

First 90 Days

• Days 1-30: Audit Klaviyo, segmentation, existing flows and brand assets.
• Days 31-60: Rebuild priority flows and campaign templates; launch segmentation tests.
• Days 61-90: Independently own the calendar, QA and weekly performance reporting.