Brand Onboarding and Lead Development Manager

Scale100x.ai; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Scale 100x.ai by Expertrons in Mumbai is seeking a Manager / Senior Manager for Brand Expansion (Franchise Growth). You will engage with founders, CXOs, and decision-makers to scale partnerships through franchise and collaboration opportunities.

This role covers outbound outreach, strategic dialogue, and end-to-end onboarding of new brands. You should be entrepreneurial, target-driven, and comfortable in a fast-paced environment.

Responsibilities

• Identify and connect with founders, promoters, CEOs, and key decision-makers of emerging and established brands.
• Generate high-quality leads through various platforms to build a strong pipeline of prospective brands.
• Research and identify high-potential brands suitable for franchise and partnership expansion.
• Build meaningful relationships and initiate strategic conversations around business expansion.
• Understand each brand's growth objectives and recommend franchise and partnership-led expansion models.
• Present the value proposition, business model, ROI, and long-term benefits of partnering with our organisation.
• Lead commercial discussions, negotiations, and objection handling until closure.
• Coordinate with internal teams to ensure a smooth onboarding experience for newly signed brands.
• Maintain a healthy pipeline of prospective brands and drive opportunities toward conversion.
• Represent the organisation with professionalism while interacting with senior business leaders.
• Stay updated on market trends, franchise ecosystems, and competitive offerings to strengthen client conversations.

Job description

Job Description <> Manager / Senior Manager – Brand Expansion (Franchise Growth)

Company: Scale 100x.ai by Expertrons

Work Mode: Work from the office (Mumbai)

Salary: INR 6,00,000 – INR 12,00,000 per annum + ESOP

Performance-based journey: growth in designation, salary, incentive & ESOP will only depend on vertical growth, not on a timeline basis.

About the Role:We are looking for highly driven, entrepreneurial professionals who can engage directly with founders, CXOs, and decision-makers of established brands to help them scale through franchise and partnership expansion.In this role, you will be responsible for identifying high-potential brands, initiating strategic conversations with founders, understanding their expansion goals, and presenting a compelling business case for partnering with us. You will own the complete lifecycle—from outreach and relationship building to commercial discussions and successful onboarding.

If you enjoy interacting with business owners, understand growth strategies, and thrive in a fast-paced, performance-driven environment, this role is for you.

About Scale 100x.ai (by Expertrons):

Scale 100X.ai is your strategic growth enabler, empowering businesses to scale exponentially through a proven, franchise-driven expansion model. Backed by Expertrons, we specialise in transforming high-potential businesses into market leaders with minimal capital risk.

Founded by IIT Bombay alumni Vivek Gupta and Jatin Solanki, Scale 100X.ai brings together deep industry expertise and a successful track record of scaling brands across sectors. Our mission is simple yet impactful—to drive rapid and profitable growth through franchising. From developing customised franchise models to providing full-spectrum support across marketing, recruitment, legal, and operational execution, we ensure our partners are set up for long-term success.

Key Responsibilities

• Identify and connect with founders, promoters, CEOs, and key decision-makers of emerging and established brands.
• Generate high-quality leads through various platforms like Lusha, ZoomInfo, Clay, LinkedIn Sales Navigator, Apollo.io, databases, networking channels, and lead generation tools to build a strong pipeline of prospective brands.
• Research and identify high-potential brands suitable for franchise and partnership expansion.
• Build meaningful relationships and initiate strategic conversations around business expansion.
• Understand each brand's growth objectives and recommend franchise and partnership-led expansion models.
• Present the value proposition, business model, ROI, and long-term benefits of partnering with our organisation.
• Lead commercial discussions, negotiations, and objection handling until closure.
• Coordinate with internal teams to ensure a smooth onboarding experience for newly signed brands.
• Maintain a healthy pipeline of prospective brands and consistently drive opportunities toward conversion.
• Represent the organisation with professionalism while interacting with senior business leaders.
• Stay updated on market trends, franchise ecosystems, and competitive offerings to strengthen client conversations.

What We're Looking For?

• Strong business acumen with the ability to engage confidently with founders and business owners.
• Excellent communication, negotiation, and relationship-building skills.
• A hunter mindset with a passion for acquiring new business rather than managing existing accounts.
• Highly resilient and self-motivated, with the ability to handle multiple conversations and rejections while maintaining momentum.
• Comfortable working in a fast-paced, high-performance, target-driven environment.
• Strong ownership mindset with the ability to independently drive deals from prospecting to closure.
• Ability to simplify complex business models and articulate ROI effectively.
• Entrepreneurial thinking and commercial awareness.

Preferred Background:

• Prior experience in Business Development, Strategic Partnerships, Franchise Expansion, Founder Acquisition, Enterprise Sales, B2B Sales, or Consulting.
• Candidates with entrepreneurial experience (founders, co‑founders, business owners, or individuals who have built or managed businesses) will be given strong preference.
• Experience interacting with CXOs, founders, or senior decision-makers is highly desirable.

Key Performance Indicators (KPIs):

• Successfully onboard 2–3 new brands every month.
• Build and maintain a strong pipeline of qualified brand opportunities.
• Drive high conversion rates from outreach to partnership closure.
• Ensure timely movement of opportunities through every stage of the sales cycle.

Why Join Us?

• Opportunity to work directly with founders and leading brands across industries.
• Be part of building and scaling high-growth businesses through franchise expansion.
• High ownership, rapid learning, and accelerated career growth.
• Performance-driven culture where results are recognized and rewarded.
• Attractive fixed compensation with growth plans as you achieve milestones with performance-linked incentives.