Brand & Marketing Manager

CoKarma - Coworking Space; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Generous leave policy

Career growth opportunities

Exposure to founders and investors

Job summary

CoKarma Coworking Space in Hyderabad is seeking a Brand & Marketing Manager to lead brand growth across digital, offline, and community channels. You will develop content strategies, manage social media campaigns, and execute startup events, partnerships, and community-led growth initiatives.

The ideal candidate understands startup culture, internet trends, and growth marketing, and will work closely with founders and leadership to shape a fast-growing coworking ecosystem brand.

Qualifications

• 1-3 years of experience in branding, marketing, or community growth.
• Strong understanding of branding, community building, and growth marketing.
• Experience in social media strategy, content creation, and campaign management.
• Good understanding of Instagram, LinkedIn, and short-form content trends.
• Graphic design, video editing, and storytelling skills are a plus.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced startup environment.
• Strong ownership mindset and problem-solving ability.

Responsibilities

• Develop and execute CoKarma’s marketing and brand strategy.
• Position CoKarma uniquely within the coworking and startup ecosystem.
• Build brand recall through storytelling and community initiatives.
• Ensure consistent branding across locations, events, and digital platforms.
• Identify growth opportunities and partnerships.
• Lead content strategy across Instagram, LinkedIn, YouTube, and more.
• Create high-performing content including reels and founder stories.
• Oversee content calendars and campaign launches.
• Analyze engagement, reach, and lead generation metrics.
• Conceptualize and execute startup meetups, events, and workshops.
• Drive online and offline community engagement.
• Build relationships with founders, startups, investors, and ecosystem partners.
• Coordinate end-to-end events including promotions, logistics, and post-event engagement.
• Post-event marketing: content and follow-ups.
• Develop campaigns to increase occupancy, inquiries, and brand awareness.

Skills

Branding

Community building

Growth marketing

Social media

Content creation

Campaign management

Instagram

LinkedIn

YouTube

Graphic design

Video editing

Storytelling

Communication

Project management

Startup experience

Education

Bachelor's degree in Marketing

Tools

Canva

Adobe Creative Suite

Video editing tools

Job description

Job Title: Brand & Marketing Manager - CoKarma Coworking Space

Working Hours: Monday to Saturday, 9:00 AM - 6:00 PM

About CoKarma:

CoKarma is a fast-growing coworking and startup community ecosystem based in Hyderabad. With 14+ locations across the city, we are building more than just workspaces - we are creating communities where startups, founders, creators, and businesses connect, collaborate, and grow. At CoKarma, marketing is not limited to posting content. We believe in storytelling, community building, founder engagement, events, brand partnerships, and creating experiences that people genuinely want to be a part of.

Role Overview:

We are looking for a highly creative, execution-driven, and strategic Marketing Manager to lead CoKarma’s brand growth across digital, offline, and community channels. This role requires someone who can think strategically while also being hands-on with execution - from building content strategies and managing social media campaigns to executing startup events, partnerships, collaborations, and community-led growth initiatives.

The ideal candidate understands startup culture, internet trends, community psychology, brand positioning, and growth marketing.

Key Responsibilities:

Brand & Marketing Strategy

• Develop and execute CoKarma’s overall marketing and brand strategy.
• Position CoKarma uniquely within the coworking and startup ecosystem.
• Build strong brand recall through storytelling, founder-led content, and community initiatives.
• Ensure consistent branding across all locations, events, and digital platforms.
• Identify growth opportunities, collaborations, and strategic partnerships.

Social Media & Content

• Lead content strategy across Instagram, LinkedIn, YouTube, and other relevant platforms.
• Create high-performing content including reels, founder stories, event coverage, and community-led campaigns.
• Work closely with designers, editors, freelancers, and agencies.
• Stay updated with social media trends, platform algorithms, and audience behavior.
• Plan and manage content calendars and campaign launches.
• Analyze engagement, reach, lead generation, and conversion metrics regularly.

Community & Events

• Conceptualize and execute startup meetups, networking events, workshops, and community initiatives.
• Drive online and offline community engagement.
• Build relationships with founders, startups, creators, investors, and ecosystem partners.
• Handle end-to-end event coordination including promotions, logistics, collaborations, and postevent engagement.
• Be actively involved during on-ground events and community activities.
• Post-event marketing: photo/video content, thank-you posts, and follow-ups.
• Develop campaigns focused on increasing occupancy, inquiries, walk-ins, and brand awareness.
• Identify new channels for organic growth and customer acquisition.
• Track performance metrics and optimize campaigns based on insights.
• Build marketing funnels that convert engagement into leads.

Community & Brand Building

• Be the face of CoKarma’s community online and offline.
• Engage with members, partners, and event attendees to build long-term relationships.
• Bring fresh ideas to grow the CoKarma brand and community presence.

Skills & Qualifications:

• 1-3 years of experience in a related field.
• Strong understanding of branding, community building, and growth marketing.
• Experience in social media strategy, content creation, and campaign management.
• Good understanding of Instagram, LinkedIn, and short-form content trends.
• Graphic design, video editing, and storytelling skills are a plus.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects in a fast-paced startup environment.
• Strong ownership mindset and problem-solving ability.
• Comfortable being involved in shoots, reels, and on-ground activities.
• Bachelor’s degree in Marketing, Communications, Media Studies, or related field.
• Work directly with founders and leadership.
• Opportunity to shape a fast-growing startup ecosystem brand.
• Exposure to startup founders, creators, investors, and communities.
• Networking opportunities through events, industry meetups, and collaborations.
• Generous leave policy.
• Opportunities for career growth and professional development.