Head of Brand & Experiences

Union Living; Mumbai; On-site; INR 4,000,000 - 7,000,000; Full time

Benefits offered by this job

High ownership and creative freedom

Collaborative work culture

Job summary

A leading lifestyle brand company in India is seeking a dynamic Head – Brand & Experiences to lead marketing, brand, and community initiatives. The role blends brand leadership, experiential marketing, and partnerships to create meaningful resident experiences. Ideal candidates should have expertise in brand marketing, project management, and creative execution. This position offers high ownership and creative freedom in a young, energetic work culture.

Qualifications

• Experience in brand marketing or related fields is essential.
• Strong project management skills to handle multiple campaigns.
• Ability to think creatively and execute effectively.

Responsibilities

• Develop and execute brand and marketing strategies.
• Conceptualize and execute events and community experiences.
• Identify and secure strategic partnerships.
• Lead social media strategy to enhance engagement.
• Oversee content creation including videos and campaigns.
• Implement data-driven marketing processes and leverage automation tools for efficiency and scale.

Skills

Brand marketing

Experiential marketing

Community building

Digital marketing

Creative thinking

Project management

Social media strategy

Campaign management

Job description

Overview

Company: Orex Coliving Spaces Pvt. Ltd. (Union Living)

Industry: Co-living | Student Housing | Community Lifestyle

We are looking for a dynamic and strategic Head – Brand & Experiences to lead our marketing, brand, and community initiatives. This role blends brand leadership, experiential marketing, community building, digital growth, and partnerships to create meaningful resident experiences while driving business growth.

If you are someone who thrives at the intersection of creativity, strategy, and execution, and enjoys building vibrant communities and aspirational brands, this role is for you.

Key Responsibilities

Brand Strategy & Growth

• Develop and execute comprehensive brand and marketing strategies to strengthen market positioning and brand recall.
• Drive initiatives that contribute to business growth through integrated online and offline marketing campaigns.

Experiential Marketing & Community Engagement

• Conceptualize and execute high-impact events, activations, and community experiences.
• Build engaging programs that enhance resident satisfaction and attract new audiences.
• Create platforms that foster networking, learning, and social engagement.

Partnerships & Collaborations

• Identify and secure strategic partnerships with relevant brands, organizations, and communities.
• Lead co-marketing initiatives, sponsorships, and collaborative campaigns to expand brand reach.
• Oversee social media strategy across platforms to drive engagement, follower growth, and brand visibility.
• Ensure consistent storytelling and positioning aligned with brand identity.
• Develop creator, influencer, and ambassador networks to amplify brand awareness.
• Execute campaigns that encourage community participation and digital engagement.

Content & Creative Direction

• Lead the creation of compelling brand content including photoshoots, videos, and digital campaigns.
• Ensure consistent visual identity and storytelling across marketing channels.
• Plan and execute hyperlocal marketing initiatives, activations, and brand installations.
• Strengthen regional visibility through strategic offline marketing efforts.

Website & Marketing Funnel Optimization

• Oversee website experience, landing pages, and customer journey.
• Improve lead capture systems and conversion pathways through continuous optimization.

Marketing Analytics & Automation

• Implement data-driven marketing processes to measure performance and ROI.
• Leverage marketing tools, automation platforms, and AI-driven workflows for efficiency and scale.

Who Should Apply

• Professionals with experience in brand marketing, experiential marketing, community building, or lifestyle marketing.
• Strong project managers who can handle multiple campaigns and stakeholders.
• Creative thinkers with strong execution capabilities.
• Digitally savvy professionals who understand social media, content, and performance marketing.
• Leaders who enjoy building communities and memorable brand experiences.

Why Join Us

• Opportunity to build a fast-growing lifestyle brand.
• High ownership and creative freedom.
• Work at the intersection of marketing, experiences, and community.
• Young, energetic, and collaborative work culture.