Marketing Manager

WORKHOME - Coworking & Coliving; Bengaluru; On-site; INR 420,000 - 700,000; Full time

Job summary

WORKHOME - Coworking & Coliving in Bengaluru (Koramangala) seeks a hands-on Marketing Manager to lead marketing and growth across three brands, blending strategy with execution. You will own multi-channel campaigns, lead generation, and events, manage budgets, collaborate with partners and freelancers, and drive revenue through digital, offline, and F&B promotions.

2–5 years of experience in marketing; strong skills in Google/Meta ads, SEO, content, and analytics; comfort with Canva; ownership

Qualifications

• 2–5 years of experience in marketing, growth or digital marketing.
• Strong understanding of Google Ads, Meta Ads, SEO and social media.
• Experience with lead generation and performance marketing.
• Strong communication and relationship-building skills.
• Comfortable with Canva/basic content creation.
• Analytical, creative and commercially minded.
• Able to work independently and manage multiple priorities.
• Flexible, hands-on and willing to execute rather than only delegate.
• Experience in coworking, hospitality, F&B, real estate, events or consumer businesses is a plus.

Responsibilities

• Marketing and Growth: develop and execute marketing strategies across all 3 brands.
• Drive lead generation, enquiries, tours, bookings, memberships and revenue.
• Conduct market and competitor research to identify opportunities.
• Plan and manage Google Ads, Meta Ads and other digital campaigns.
• Manage SEO, local search and Google Business Profiles.
• Track campaigns, CPL, CAC, conversions and ROI.
• Coordinate content creators, designers, photographers or freelancers.

Skills

Marketing

Growth

Digital Marketing

Lead Generation

Performance Marketing

Analytics

Communication

Canva

Tools

Google Ads

Meta Ads

Google Analytics

Canva

Job description

CTC: Up to ₹7 LPA, depending on experience and capability.

We are looking for a hands-on and commercially driven Marketing Manager to lead marketing and growth across three businesses in the heart of Koramangala:

This is an exciting opportunity for someone who enjoys strategy + execution and wants to take ownership of marketing across multiple business verticals.

Key Responsibilities:

• Marketing and Growth
• Develop and execute marketing strategies across all 3 brands.
• Drive lead generation, enquiries, tours, bookings, memberships and revenue.
• Conduct market and competitor research to identify new opportunities.
• Plan and manage Google Ads, Meta Ads and other digital campaigns.
• Manage SEO, local search and Google Business Profiles.
• Track campaign performance, CPL, CAC, conversions and ROI.
• Optimise campaigns based on actual business results.

3. Social Media and Content

• Manage Instagram, LinkedIn and other relevant platforms.
• Plan content calendars, reels, photos, offers, promotions and campaigns.
• Coordinate content creators, designers, photographers or freelancers when required.
• Basic design and copywriting skills are a big plus.

4. Partnerships & Offline Marketing

• Build partnerships with startups, corporates, communities, local businesses, creators and event organisers.
• Plan and execute offline marketing initiatives, events and collaborations.
• Identify opportunities to increase local visibility and footfall in Koramangala.

5. F&B & Events Marketing

• Create campaigns and promotions to increase F&B sales and event bookings.
• Develop packages, offers and collaborations.
• Support new launches, experiences and special events.

6. Analytics & Reporting

• Track leads from different marketing channels.
• Measure conversions and marketing-generated revenue.
• Prepare monthly marketing reports and identify what is working and what needs improvement.
• Manage marketing budgets and ensure efficient use of resources.
• Coordinate agencies, freelancers and external vendors when required.

What we are looking for:

• 2–5 years of experience in marketing, growth or digital marketing.
• Strong understanding of Google Ads, Meta Ads, SEO and social media.
• Experience with lead generation and performance marketing.
• Strong communication and relationship-building skills.
• Comfortable with Canva/basic content creation.
• Analytical, creative and commercially minded.
• Able to work independently and manage multiple priorities.
• Flexible, hands-on and willing to execute rather than only delegate.
• Experience in coworking, hospitality, F&B, real estate, events or consumer businesses is a plus.

The person we want:

We are looking for someone who thinks beyond:

"How many followers did we gain?"

and focuses on:

"How many qualified leads did we generate, how many converted, and what revenue did marketing create?"

You don't need to be an expert in everything. We can use specialist freelancers/agencies for advanced design, photography, video, SEO or performance marketing when required.

What matters most is ownership, initiative, flexibility and results.

• Work across 3 growing business verticals.
• High ownership and direct access to management.
• Opportunity to build the marketing function from the ground up.
• Freedom to experiment with new ideas and campaigns.
• Opportunity to grow into a Senior Marketing / Growth / Head of Marketing role.