Brand Marketing Manager

WeHireYou; Bengaluru; On-site; INR 2,800,000 - 4,200,000; Full time

Job summary

Fam in Bengaluru is seeking a Brand Marketing Manager to lead campaigns across digital, social, influencer, and on-ground channels. You will translate ideas into high-impact activations that resonate with Gen-Z and beyond.

You will own end-to-end execution, coordinating cross-functional teams, creators, partners, and internal stakeholders to deliver timely, relevant, and memorable campaigns. We’re looking for someone who is AI-native, comfortable using AI tools to speed up research, planning,

Responsibilities

• Turn ideas into high-impact campaigns across digital, social, influencer, and on-ground channels.
• Own end-to-end campaign execution, coordinating cross-functional teams, creators, partners and internal stakeholders to deliver campaigns that are timely, relevant, and memorable.
• Be AI-native—comfortable using AI tools to accelerate research, campaign planning, content ideation, workflows, and execution.
• Maintain a strong pulse on internet culture to design campaigns that people not only see but engage with.

Job description

Brand Marketing Manager

About Fam (previously FamPay)

Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.

We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by some of the most respected investors around the world like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder’s Capital and the likes of Kunal Shah, Amrish Rao as angel investors.

About this Role

At Fam, we believe great marketing sits at the intersection of culture, creativity, and execution. Building for Gen-Z means staying deeply connected to how young people think, communicate, consume content, and engage with brands.

We're looking for a Marketing Manager who can turn ideas into high-impact campaigns across digital, social, influencer, and on-ground channels. You'll own execution end-to-end—bringing together cross-functional teams, creators, partners, and internal stakeholders to deliver campaigns that are timely, relevant, and memorable. We're also looking for someone who is AI-native - comfortable using AI tools to accelerate research, campaign planning, content ideation, workflows, and execution.

This role is for someone who has a strong pulse on internet culture, loves bringing order to ambitious ideas, and can balance creative thinking with operational excellence. If you enjoy building campaigns that people don't just see, but genuinely engage with, you'll fit right in.

Bengaluru