Principal Product Manager

Fam; Bengaluru; On-site; INR 1,500,000 - 2,500,000; Full time

Benefits offered by this job

Relocation assistance

Free office meals

Generous leave policy

Salary advance and loan policies

Quarterly rewards programs

Access to latest gadgets

Comprehensive health insurance

Tax benefits

Retirement perks

Job summary

Fam is seeking a Principal Product Manager for its Bengaluru office to drive the growth strategy of FamApp. You will own the end-to-end growth engine, focusing on user acquisition, onboarding, and retention. Ideal candidates will have 8-10 years of experience, particularly in B2C products with a strong understanding of growth insights and gamification techniques. The role offers various perks, including relocation assistance and comprehensive health benefits.

Qualifications

• 8-10 years of Product Management experience in B2C / consumer products.
• Strong experience in solving problems around growth, engagement, and retention.
• Proven track record of improving growth funnels.
• Experience with gamified user experiences.
• Strong understanding of user behavior and habit-forming strategies.

Responsibilities

• Own end-to-end growth charter on FamApp.
• Define acquisition strategy and build growth loops.
• Design personalized onboarding journeys for users.
• Improve user engagement and retention through insights.
• Collaborate with cross-functional teams on product outcomes.

Skills

Product Management experience in B2C products

Problem-solving in growth and engagement

End-to-end growth funnel management

Gamification experience

User behavior and psychology knowledge

Performance marketing understanding

Cross-functional collaboration

Analytical skills for testing

Education

8-10 years of Product Management experience

Tools

AI tools for prototyping

Job description

About Fam (previously FamPay)

Fam is India’s first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ young users in India to kickstart their financial journey super early in their life.

We’re reimagining how the next generation experiences fintech—going beyond payments to build a lifestyle brand that blends money, identity, and everyday experiences into one seamless, intuitive journey.

Founded in 2019 by IIT Roorkee alumni, Fam is backed by investors including Elevation Capital, Y-Combinator, Sequoia Capital India, Venture Highway, Global Founder’s Capital and angels Kunal Shah and Amrish Rao.

About the role

As a Principal Product Manager, you will own and drive the core growth engine of the product—making the product habit-forming, sticky, and deeply engaging for users.

This high-impact role combines data, user psychology, and product thinking to build scalable growth systems. You’ll be responsible for designing experiences, habit-forming loops, and high-performing funnels that drive meaningful user behaviour and long-term retention.

On the job

• Own end-to-end growth charter on FamApp: acquisition, onboarding, KYC, activation, and early retention
• Define acquisition strategy from a product lens: build scalable growth loops across organic and paid channels
• Design onboarding journeys: segment users and personalize onboarding flows to maximize activation
• Improve engagement & retention: use behavioral insights and data to build habit-forming user journeys
• Collaborate cross-functionally with Marketing, Brand, Design, Engineering, and Data teams
• Optimize growth efficiency: partner with data teams to improve CAC efficiency and maximize LTV
• Run experiments: continuously test and iterate on growth hypotheses through A/B testing and cohort analysis
• Drive product thinking: balance growth with user experience to avoid spammy or short-term tactics
• Full stack builder mindset: familiarity with AI tools, ship small features to production, prototyping using AI tools

Qualifications

Must-haves (Min. Qualifications)

• 8-10 years of Product Management experience in B2C / consumer products
• Strong experience in solving problems around growth, engagement, and retention in high-frequency user products
• Proven track record of owning and improving end-to-end growth funnels (acquisition → onboarding → activation → retention)
• Experience building gamification-led experiences (rewards, streaks, challenges, referrals, incentives)
• Strong understanding of user behavior, psychology, and habit-forming loops; experience with CAC → LTV optimization
• Strong understanding of performance marketing + product-led growth; experience building and scaling organic growth loops
• Partnered closely with Marketing, Design, Engineering, and Analytics teams while owning product outcomes
• Experience mentoring and guiding PMs or cross-functional pods
• Strong analytical skills—comfortable with funnel analysis, cohort analysis, and experimentation (A/B testing)

Good to haves

• Experience in FinTech / Payments / Banking products
• Background in gaming, gamification, or high-engagement consumer platforms
• Strong exposure to behavioural design frameworks and habit-forming product principles
• Experience working on 0→1 products or scaling products from early to growth stage
• Familiarity with AI tools and workflows for rapid prototyping, experimentation, and shipping small features; understanding of data infrastructure and experimentation platforms
• Prior experience in mentoring PMs or leading small product pods
• Strong product intuition with exposure to global consumer products and best-in-class engagement patterns

Perks

• Relocation assistance
• Free office meals (lunch & dinner)
• Generous leave policy, including birthday leave, period leave, paternity and maternity support, and more
• Salary advance and loan policies
• Quarterly rewards and recognition programs, and referral program with great incentives
• Access to latest gadgets and tools
• Comprehensive health insurance for you and your family, mental health support
• Tax benefits: food coupons, phone allowances, car/device leasing
• Retirement perks: PF contribution, leave encashment and gratuity

About FamApp

FamApp focuses on financial inclusion of the next generation by providing UPI & card payments to everyone above 11 years old. Our flagship Spending Account, FamX, seamlessly integrates UPI and card payments, enabling users to manage, save, and learn about their finances effortlessly.

Revolutionizing Payments and FinTech

FamApp has enabled 10 million+ users to make UPI and card payments across India, removing the inconvenience of carrying cash everywhere. Users get to customize their FamX card with doodles for a personal touch.

Trusted by leading investors

Supported by Elevation Capital, Y-Combinator, Sequoia Capital India, Venture Highway, Global Founder’s Capital, and angels Kunal Shah and Amrish Rao.

Join Our Dynamic Team

At Fam, our people-first approach includes generous leave policies, flexible work schedules, comprehensive health benefits, and free mental health sessions.

PS - AI native mindset

We’re looking for someone with an AI-native mindset, actively leveraging AI in day-to-day work, as we encourage and embed it across every level at Fam.

Recruitment Process Note

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.