Marketing Specialist

Wisdom Tree Partner Llp; Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Wisdom Tree is seeking a Marketing Specialist based in India to drive weekly LinkedIn-first marketing content, website SEO, and email nurture across our Discover Develop Deploy framework. The role involves coordinating webinars, roundtables, and events while building a scalable content library with CMS-friendly assets.

You will work closely with the GTM team to transform CXO-level credibility into a repeatable pipeline, leveraging Canva, Figma, and CRM tools.

Qualifications

• Freshers welcome; strong aptitude for marketing from a top university.
• Excellent written and verbal communication in a consistent brand voice.

Responsibilities

• Own weekly LinkedIn-first content calendar and posts around 3Ds framework.
• Draft copy and hooks for posts and newsletters; coordinate employee share kit.
• Repurpose posts into longer-form website Thought Leadership articles.

Skills

Written communication

Verbal communication

Content creation

Canva and Figma

CRM tools (HubSpot, Mailchimp)

Analytics (Google Analytics)

Event coordination

Publishing cadence management

Education

Bachelor's degree in Marketing/Business/Communications

Final year students considered

Tools

Canva

Figma

HubSpot

Mailchimp

Buffer

Google Analytics

Job description

About Wisdom Tree

Wisdom Tree is an AI-first global consulting firm trusted by leading brands both in India and globally empowering extraordinary businesses through strategic partnerships, thought leadership, and AI-driven transformation. Operating across sustainability, technology, and education, Wisdom Tree delivers end-to-end impact through its proven Discover Develop Deploy framework: uncovering AI opportunities through CXO surveys and executive roundtables, building organizational capability through workshops and fractional AI teams, and deploying real-world use cases through AI Studios and go-to-market support.

Role Overview

We are seeking an energetic Marketing Specialist who is eager to learn and make a difference. Reporting into the marketing & GTM team, you will own the week-to-week execution of Wisdom Tree's marketing plan the LinkedIn-led content engine built around our Discover / Develop / Deploy (3Ds) framework, the website and Thought Leadership hub, email nurture, and our webinar and roundtable series — turning our existing credibility with CXOs and hyperscaler partners into a repeatable pipeline.

Key Responsibilities:

Content & Social (LinkedIn-first)

• Own and execute the 8-week (and ongoing) LinkedIn content calendar across the 3Ds pillars — publishing to the company page ~3x/week and coordinating founder, faculty, and advisor posts for amplification.
• Draft post copy and hooks aligned to the content pillars (brand framework, mentor/advisor spotlights, use cases, demos, research), and run the monthly employee “share kit” for team advocacy.
• Repurpose each LinkedIn post into a longer-form article for the website's Thought Leadership hub to build an owned, SEO-indexed content library.

Website & SEO

• Maintain website fundamentals — meta descriptions, keyword-targeted pages, and a simple case-study/insights tagging system organized by 3Ds pillar.
• Build out case-study pages (Challenge Approach Outcome) from client work, working with consulting teams to source quantified metrics.
• Support gated lead-magnet assets (e.g., the CXO AI Readiness Survey / playbook) and the newsletter sign-up flow.

Email & Nurture

• Produce the monthly “3Ds Briefing” newsletter (one use case, one research insight, one upcoming event), repurposed from existing LinkedIn/blog content.
• Manage event-triggered and lead-magnet email nurture sequences (recap + resource + soft CTA).

Webinars, Roundtables & Events

• Support planning, promotion, and logistics for the monthly flagship webinar/roundtable and the quarterly in-person CXO roundtable — invites, registration tracking, and follow-up.
• Help coordinate co-hosted sessions with hyperscaler and advisor partners, and assist with PR pitches tied to survey findings and award/ranking submissions.

Reporting, CRM & Tools

• Maintain CRM hygiene and lead tracking (HubSpot or equivalent) and apply consistent UTM tagging across shared links.
• Track performance against KPIs — LinkedIn followers/engagement, website sessions, newsletter subscribers, webinar registrants, and marketing-influenced leads — and assist with reporting for the weekly content/lead review and monthly KPI review.
• Support paid media execution (LinkedIn Lead Gen Ads, branded search) once organic performance benchmarks are established, typically from month 3 onward.

Design & General

• Design visually impactful marketing assets — LinkedIn carousels, case-study graphics, event promotion — using Canva, Figma, or similar tools.
• Conduct light market and competitor research to help refine content and GTM strategy.
• Take initiative, bring new ideas, and be a proactive “go-getter” to help amplify Wisdom Tree's reach and impact.

Qualifications

• Freshers welcome:candidates with less than 1 year of experience in marketing, brand management, or communications are encouraged to apply, as are final-year students or recent graduates with a strong aptitude for marketing from a top university. This is a Pre-MBA role.
• Strong written and verbal communication abilities — comfortable writing LinkedIn posts, newsletter copy, and short articles in a consistent brand voice.
• Proficiency with Canva, Figma, or similar tools for visual content creation.
• Exposure to event or webinar coordination (e.g., Zoom Webinar, LinkedIn Live) is a strong plus.
• Familiarity with CRM/marketing tools such as HubSpot, Mailchimp, Buffer, or Google Analytics, and an eagerness to learn new systems.
• Comfortable working to a weekly/monthly publishing cadence and managing multiple content workstreams and deadlines simultaneously.
• Bachelor's degree (or final year of study) in Marketing, Business, Communications, or a related discipline, ideally from a top university.
• Passion for AI, innovation, and business transformation; readiness to work in a fast-paced, global environment.
• Proactive, accountable, and excited by new challenges — a true go-getter.

Work Arrangement

• Based in India, with occasional travel for events, workshops, and partner/client meetings.

Why Join Wisdom Tree?

• Start your career with exposure to global clients, CXOs, founders, and senior industry experts.
• Build hands-on experience across events, thought leadership, and digital marketing.
• Perfect stepping stone for those planning a future MBA or a career in marketing, consulting, or technology.