Brand Marketing Associate

Tamatar Talent; Bengaluru; On-site; INR 850,000 - 1,250,000; Full time

Job summary

Tamatar Talent is seeking a Brand and Marketing Manager to shape India's most loved gourmet gifting brand. The role centers on fresh, emotionally resonant campaigns tied to festive calendars across D2C and retail.

You will own content strategy, Instagram-led storytelling, influencer collaborations, and cross-functional alignment with sales and kitchen teams to translate customer feedback into marketing action during peak seasons.

Qualifications

• Experience 1–2 years in D2C, FMCG, lifestyle, or gifting marketing.
• Portfolio showing engaging Instagram Reels or campaigns.
• Ability to translate brand strategy into execution across channels.

Responsibilities

• Content Engine Ownership: manage Instagram ecosystem (Reels, Posts, Stories, Highlights).
• Omnichannel Brand Voice: adapt narratives into email, WhatsApp, performance creatives, and site copy.
• Creative Production Coordination: coordinate product photo/video shoots with freelance team.
• Influencer & Creator Alliances: build authentic relationships with micro-influencers.
• Cross-Functional Insight Mapping: collaborate with sales and kitchen teams to turn feedback into campaigns.

Skills

Creator-Level Content Deconstruction

Visual Sensibility

Campaign Orchestration

Uncompromising Ownership

High Cognitive Focus

Empathetic Psychology

Canva Proficiency

Tools

Canva

Job description

• Reporting To: Founder (Megna Jain)

Mission: Build India's Most Loved Gourmet Gifting Brand

To build deep, enduring consumer connection and driving "brand love" to unlock a 10x growth trajectory in the Direct-to-Consumer (D2C) and retail space.

Rather than executing standard, transactional marketing, the mission is to position the company as India’s definitive, premium gourmet gifting brand by transforming the underlying product value - including an all-women production kitchen and sustainable packaging into powerful storytelling that captures the authentic emotional sentiment of personal and festive celebrations

Dream a Dozen's Journey -

Started in 2018 as Megna's passion project in University - Now on the way to becoming India's most loved Gourmet Gifting Brand with an all-women kitchen team!

• Role - Brand and Marketing Manager
• Experience: 1-2 years in D2C, FMCG, lifestyle, or gifting marketing
• Reporting To: Founder (Megna Jain)

Why This Role is Different

Most marketing roles ask you to run the same campaign month after month, selling the exact same product. Dream a Dozen operates on an emotional, celebration-based calendar. Every six weeks, you will launch a completely fresh campaign - from Valentine's Day and Eid to Rakhi, Diwali, and Christmas. Your canvas changes constantly, demanding fresh storytelling, new visual aesthetics, and distinct creative strategies.

You aren't just joining a profitable, bootstrapped company that has already delivered 50,000+ hampers to titans like Amazon, McKinsey, and KPMG. You are joining a brand with deep soul. Our production kitchen is entirely women-led, providing meaningful livelihoods to women from underserved communities. We prioritize sustainable, recyclable packaging and celebrate authentic Indian flavors in a contemporary way.

The Professional Upside

This is a high-visibility, high-ownership role. You are not a small cog in a massive corporate machine; you are the core storyteller binding our marketing together. If you help us hit our audacious growth goals, you will build a definitive, 10x growth case study that will anchor your portfolio for the rest of your career

The Blueprint of Your Role

You will own the B2C marketing engine, bridging the gap between high-level brand strategy and relentless execution across all customer touchpoints. You'll act as an internal journalist, capturing the heart, product evolution, and social impact of Dream a Dozen.

Core Responsibilities

• Content Engine Ownership: Manage and elevate our Instagram ecosystem (Reels, Posts, Stories, Highlights), ensuring it remains vibrant, strategic, and deeply engaging.
• Omnichannel Brand Voice: Translate core social media narratives into email marketing campaigns, WhatsApp broadcasts, performance marketing creatives, and website copy.
• Creative Production Coordination: Set up and manage product photo and video shoots. Coordinate directly with our roster of specialized freelancers, including photographers, designers, and agencies.
• Influencer & Creator Alliances: Build authentic relationships with micro-influencers and creators who translate our brand values into language the audience naturally connects with.
• Cross-Functional Insight Mapping: Actively collaborate with the corporate sales and kitchen teams to turn direct customer feedback (e.g., rising demand for palm-oil-free alternatives) into instant marketing campaigns.

Hard Skills

What We Are Looking For -

• Creator-Level Content Deconstruction: An obsession with digital content—you naturally analyze video hooks, pacing, calls-to-action (CTAs), and retention metrics.
• Visual Sensibility & Copywriting: Strong scriptwriting capabilities combined with a foundational design eye and proficiency in tools like Canva.
• Campaign Orchestration: Experience managing end-to-end digital marketing or product launch campaigns.

Soft Skills

• Uncompromising Ownership: You don't wait for a task list; you look at the brand, spot an opportunity, and run with it.
• High Cognitive Focus: The ability to prioritize tasks cleanly without getting overwhelmed by multiple parallel initiatives.
• Empathetic Psychology: A deep, intuitive understanding of consumer emotions and festive sentiments.

Portfolio Checklist

When Applying, Please Share a Portfolio That Highlights

• Highly engaging Instagram Reels or TikTok-style content
• Successful product launch or seasonal marketing campaigns
• Samples of creative direction, product photography, or email copy

Our Culture & Work-Life Philosophy

• We start on time and end on time. No work calls or messages after hours. We respect that you have a life outside the office.
• During our peak festive seasons (especially Diwali), standard descriptions go out the window. The entire corporate team joins the kitchen floor to pack boxes, tie ribbons, and manage the beautiful chaos. It's intense, high-energy, and consistently rated by our team as their favorite time of the year.
• We build roles around people. If you demonstrate exceptional talent in email marketing or copy, we will gladly bring in freelancers to cover other functions so you can double down on your true superpower.

The Non-Negotiables

We Won't Be a Match If

• You are seeking remote or hybrid work: This is a physical, sensory product. To market it, you need to taste it, smell it, and collaborate directly alongside the kitchen team.
• You have zero experience: We need someone who has already navigated basic marketing executions and can immediately add momentum.
• You drop the ball on details: Excellence requires organizational clarity and polished communication.

Some more FAQs

What kind of campaigns will I get to work?

How will my day look like?

What's the Culture like?

What are the non-negotiables for the role?

What makes someone a strong fit for the role?

What case studies will I be able to build here?

What will make me succeed in this role?

What's the current team structure?

Who will I work with or report to?

Will there be anyone reporting to me?

What does the employee journey look like in general?

What is this year's plan for the festive season?