Brand Manager

HDFC SKY; Mumbai; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

HDFC SKY is seeking a Brand Manager to own the brand identity across digital media, campaigns, and content IP. You will translate fintech concepts into sharp stories that drive brand recall, user acquisition, and retention.

Collaborate with Product, Performance Marketing, UI/UX and Compliance to ensure compliant, consumer-friendly messaging. Lead omnichannel campaigns and social content to grow brand affinity.

Qualifications

• 4–7 years of brand management or digital marketing experience, ideally within FinTech, Stock Broking, WealthTech, or BFSI.
• MBA in Marketing from a reputable institute.
• Deep understanding of the Indian stock market ecosystem, retail trading dynamics, discount broking apps, and investor behavior.
• Hands-on experience developing performance copy, short-form video scripts (Reels/Shorts), carousel designs, and content IP.
• Familiarity with SEBI guidelines and regulatory advertising standards for financial products.

Responsibilities

• Brand Strategy & Positioning: Define and execute HDFC SKY’s brand narrative across consumer touchpoints.
• Campaign & Content Management: Lead omnichannel brand campaigns, product launches, video/Reels production, and webinars.
• Agency & Vendor Relations: Manage relationships with creative agencies, media partners, and influencers.
• Cross-Functional Collaboration: Partner with Product, Performance Marketing, UI/UX, and Compliance/Legal teams.
• Digital & Social Media Ownership: Oversee LinkedIn, Instagram, YouTube, and X campaigns and engagement.
• Data & Analytics: Monitor brand health metrics, media performance, and campaign ROI.

Skills

Brand strategy

Campaign management

Content development

Communication skills

Education

MBA in Marketing

Job description

At HDFC SKY, we are building a next-generation discount broking platform designed to simplify investing and trading for everyone - from first-time investors to active traders. Powered by HDFC Securities, we combine cutting-edge technology, intuitive UI/UX, and robust research to empower users across Stocks, F&O, Mutual Funds, US Stocks, and Commodities.

We are fast-paced, digital-first, and data-driven. We are looking for a creative, strategic, and result-oriented Brand Manager to lead our brand positioning, performance-driven marketing narratives, and continuous user engagement across channels.

Role Overview

As the Brand Manager at HDFC SKY, you will own the end-to-end brand identity and messaging framework across digital media, social platforms, performance assets, and content IP. You will translate market trends, complex financial concepts, and fintech product capabilities into sharp, compelling stories that drive brand recall, user acquisition, and retention.

Key Responsibilities

• Brand Strategy & Positioning: Define and execute HDFC SKY’s brand narrative across consumer touchpoints, ensuring consistency with our discount broking value proposition.
• Campaign & Content Management: Lead omnichannel brand campaigns, product launches, video/Reels production, educational webinars, and interactive social media carousels.
• Agency & Vendor Relations: Manage relationships with creative agencies, media partners, production houses, and influencer networks to deliver high-impact collateral within timelines and budgets.
• Cross-Functional Collaboration: Partner closely with Product, Performance Marketing, UI/UX, and Compliance/Legal teams to translate product features into compliant, consumer-friendly messaging.
• Digital & Social Media Ownership: Oversee organic and paid social channels (LinkedIn, Instagram, YouTube, X), driving community growth, active dialogue, and brand affinity.
• Data & Analytics: Monitor brand health metrics, media performance, audience engagement, and campaign ROI to continuously optimize creative strategies.

Qualifications & Key Requirements

• Experience: 4–7 years of brand management or digital marketing experience, ideally within FinTech, Stock Broking, WealthTech, or BFSI.
• Education: MBA in Marketing or a related field from a reputable institute.
• Market Insight: Deep understanding of the Indian stock market ecosystem, retail trading dynamics, discount broking apps, and investor behavior.
• Content & Visual Instincts: Hands-on experience developing performance copy, short-form video scripts (Reels/Shorts), carousel designs, and content IP.
• Compliance & Regulation Awareness: Familiarity with SEBI guidelines and regulatory advertising standards for financial products.
• Communication Skills: Strong copywriting, narrative-building, and executive presentation capabilities.

Why Join Us?

• Play a central role in scaling a high-growth FinTech platform backed by trusted institutional heritage.
• Lead high-visibility campaigns that directly impact user acquisition and brand perception.
• Work in a collaborative, fast-moving, and innovation-focused environment.