Brand Manager

Plush; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Plush is seeking a Category/Brand Manager to own the end-to-end performance of assigned product categories, driving strategy, pricing, inventory, and growth. This role requires a mix of strategic thinking, data-driven decisions, and execution excellence across product, pricing, inventory, and growth.

You will forecast demand, manage lifecycle, work with product/design, marketing, and supply chain to ensure strong listings and content across platforms, and derive insights from data to optimize

Qualifications

• Min 3 years of experience in category management, merchandising, or e-commerce.
• Strong analytical and problem-solving skills.
• Experience in D2C, e-commerce, or consumer brands preferred.
• Ability to manage multiple stakeholders and drive execution.
• Strong understanding of consumer behavior and trends.

Responsibilities

• Own P&L for the category and drive revenue, margins, and growth.
• Define category roadmap, assortment mix, and expansion opportunities.
• Identify trends, gaps, and new product opportunities.
• Work with product/design teams on new launches and improvements.
• Manage product lifecycle, pricing, and content across platforms.
• Forecast demand and ensure optimal inventory levels.
• Collaborate with marketing for campaigns, launches, and promotions.

Skills

Category management

Merchandising

E-commerce

Analytical skills

Stakeholder management

Consumer behavior

Job description

Role Overview: We are looking for a Category/Brand Manager who will own the end-to-end performance of assigned product categories. This role requires a mix of strategic thinking, data-driven decision-making, and execution excellence across product, pricing, inventory, and growth.

Key Responsibilities

1. Category Strategy & Growth

• Own P&L for the category and drive revenue, margins, and growth
• Define category roadmap, assortment mix, and expansion opportunities
• Identify trends, gaps, and new product opportunities
• Work closely with product/design teams on new launches and improvements
• Manage product lifecycle, pricing, and positioning
• Ensure strong product listings and content across platforms

3. Demand Planning & Inventory

• Forecast demand and ensure optimal inventory levels
• Work with supply chain to avoid stockouts or overstocking
• Monitor sell-through and take corrective actions

4. Performance & Analytics

• Derive insights and take data-backed decisions to improve performance

5. Cross-functional Collaboration

• Partner with marketing for campaigns, launches, and promotions
• Work with operations, finance, and marketplace teams to ensure seamless execution

Requirements

• Min 3 years of experience in category management, merchandising, or e-commerce
• Strong analytical and problem-solving skills
• Experience in D2C, e-commerce, or consumer brands preferred
• Ability to manage multiple stakeholders and drive execution
• Strong understanding of consumer behavior and trends

What We’re Looking For

• Ownership mindset and accountability
• Data-driven and detail-oriented
• Strong business acumen
• Ability to thrive in a fast-paced startup environment

Why Join Plush

• Opportunity to build and scale impactful categories
• Work closely with founders and leadership