Brand Manager

Infinity Learn; Hyderabad; Hybrid; INR 1,200,000 - 2,400,000; Full time

Benefits offered by this job

Hybrid work model

Competitive compensation

Job summary

Infinity Learn is seeking a sharp Brand Manager to own the brand end-to-end— from social presence to on-ground events. You will shape strategy, drive cross‑channel campaigns, and manage agencies and partners while using data to optimise every rupee spent.

You will write briefs, review creatives, track campaign metrics, and coordinate with product and sales. 6–8 years of brand management experience with a strong analytical mindset is preferred.

Qualifications

• 6-8 years of experience in brand management or marketing communications, ideally in Education/edtech or consumer tech.
• Proven track record of building or scaling a consumer brand with measurable campaign results.
• Strong creative instinct paired with analytical mindset.
• Hands‑on experience managing creative agencies and production vendors.

Responsibilities

• Own and evolve the Infinity Learn brand identity, including positioning, voice, and visual language across touchpoints.
• Lead end-to-end creative process with agencies and in-house teams from briefing to sign-off on collateral.
• Write or direct copy for campaigns, social content, product launches, and landing pages.
• Manage influencer partnerships, creator briefs, and performance tracking.
• Plan and execute on-ground and virtual brand events, school activations, and education expos.
• Design and own CRM communication strategy across email, SMS, WhatsApp, and push notifications.
• Map user journeys and build automated, personalised flows for each stage of engagement.
• Collaborate with Product, Sales, and Content teams to align launches and marketing collateral.
• Present brand performance reviews and campaign summaries to leadership on a regular cadence.

Skills

Brand strategy

Campaign management

Content development

Agency management

CRM & lifecycle marketing

Cross-functional collaboration

English communication

Education

Bachelor’s degree in Marketing/Business

MBA in Marketing (preferred)

Job description

We are looking for a sharp, hands-on Brand Manager who can own the Infinity Learn brand end to end — from how we show up on Instagram feed to how we’re perceived at an on-ground event. This role sits at the intersection of strategy, creativity, and execution. You will shape the brand narrative, drive campaigns across channels, manage agency and vendor partners, and use data to make every rupee work harder.

You will get involved in — writing briefs, reviewing creatives, tracking campaign metrics, coordinating with product and sales, and constantly iterating based on what’s working and what’s not.

KEY RESPONSIBILITIES

1. Brand Strategy & Positioning

• Own and evolve the Infinity Learn brand identity — positioning, voice, visual language, and messaging architecture across all touchpoints.
• Develop and maintain brand guidelines ensuring consistency across teams, agencies, and platforms.
• Build and refresh the brand narrative for different audience segments: students (Grade 1–12), parents, and institutional partners.
• Conduct competitive brand audits and track brand health metrics (aided/unaided recall, NPS, sentiment).

2. Creative & Content Development

• Lead the creative process end to end with agency and internally— from ideation and briefing to review, feedback, and final sign-off on all brand collateral.
• Write or direct compelling copy for campaigns, social media, product launches, app store listings, emailers, and landing pages.
• Manage relationships with creative agencies, Inhouse creative designers, video production houses, and content creators.
• Ensure all creative output meets the brand’s editorial and visual standards — no generic, templated work ships.
• Commission and lead primary research to uncover insights that shape brand and product strategy.
• Track competitor activity across edtech (apps, coaching, content platforms) and identify white spaces for differentiation.
• Analyse category trends, enrolment patterns, exam cycles, and seasonal behaviour to time campaigns effectively.
• Translate research findings into actionable briefs for creative, product, and growth teams.

4. Social Media & Community Management

• Own the social media calendar and content strategy across Instagram, LinkedIn, X (Twitter), and emerging platforms.
• Drive organic growth through culturally relevant, shareable content — not just promotional posts.
• Manage influencer and creator partnerships: identification, negotiation, briefing, and performance tracking.
• Monitor social listening tools and community sentiment; respond to trends and conversations in real time.
• Track social KPIs (engagement rate, follower growth, share of voice) and report monthly with actionable insights.

5. Events & On-Ground Activations

• Plan and execute on-ground and virtual brand events — school activations, parent seminars, exam prep workshops, result celebration campaigns, and education expos.
• Manage event logistics, vendor coordination, branded collateral, and post-event reporting.
• Identify sponsorship and partnership opportunities aligned with brand objectives (school partnerships, exam bodies, government schemes).

6. CRM & Lifecycle Marketing

• Design and own the CRM communication strategy across email, SMS, WhatsApp, and push notifications.
• Map the user journey (lead → trial → subscription → renewal → referral) and build automated, personalised communication flows for each stage.
• Track CRM metrics (open rates, click rates, conversion, churn) and continuously optimise cadence, copy, and timing.

7. Cross-Functional Collaboration

• Work with Product to align launches, feature releases, and in-app messaging with overall brand strategy.
• Partner with Sales and B2B teams to create collateral for institutional outreach (school presentations, partner decks).
• Coordinate with the academic content team to package results, testimonials, and student success stories for marketing use.
• Present brand performance reviews and campaign post-mortems to leadership on a monthly/quarterly basis.

WHO YOU ARE

• 6-8 years of experience in brand management, marketing communications, or a similar role ideally in Education/ edtech, consumer tech, D2C, or FMCG.
• Proven track record of building or scaling a consumer brand with demonstrable campaign results.
• Strong creative instinct with an equally strong analytical mindset.
• Hands‑on experience managing creative agencies, media planners, and production vendors, have handled a team of creative designers, content and social.
• Deep understanding of digital marketing channels: Social, SEO, CRM, and content marketing.
• Excellent written and verbal communication skills in English; Hindi proficiency is a strong plus.
• Comfortable working in a fast‑paced, metric‑driven environment where priorities shift and speed matters.
• Bachelor’s degree required; MBA in Marketing from a reputed institution is preferred.

WHY INFINITY LEARN

• Be part of a brand backed by Sri Chaitanya’s 40+ year legacy in education, now reimagined for the digital-first generation.
• Work on a product that genuinely impacts students’ lives , from a village in Andhra Pradesh to a metro apartment in Mumbai.
• Collaborate with a sharp, ambitious marketing team that values craft, speed, and clear thinking over bureaucracy.
• Competitive compensation, hybrid flexibility, and the opportunity to shape a category-defining edtech brand.