Marketing Director

Meraki-Labs; Bengaluru; Vor Ort; INR 400.000 - 900.000; Vollzeit

Benefits dieser Stelle

Founding leadership role at MerakiLabs

Competitive CTC with meaningful ESOPs

Budget to test, then build the team

Close collaboration with founders and/

Zusammenfassung

Meraki Labs is seeking a hands-on marketing leader to build Fermi AI’s growth engine from scratch in Bengaluru. You will own positioning, go-to-market, acquisition, activation and conversion to paid, aiming for paying learners who stay and improve at scalable CAC.

You will run experiments, identify 2–3 channels to scale, and then hire and scale the team. You’ll work daily with founders, product and academics to shape launches, messaging and growth experiments across performance marketing,

Qualifikationen

• 8–14 years in marketing with strong growth experience in education tech (EdTech) preferred.
• Experience driving consumer app or subscription growth and owning CAC, activation, conversion and retention metrics.
• Hands-on track record building channels and teams from scratch, not just operating mature campaigns.

Aufgaben

• Own the full funnel: awareness to paid to renewal.
• Lead performance marketing across Google, Meta, YouTube and app stores with clear CAC targets.
• Design referral loops and lifecycle journeys (WhatsApp, push, email) with product.
• Set up attribution and dashboards from day one.

Kenntnisse

Marketing leadership

Performance marketing

CAC optimization

Channel experimentation

Tools

Google Ads

Meta

YouTube

ASO

Jobbeschreibung

About us

Fermi AI is building an AI tutor for students preparing for NEET and JEE. It teaches concepts, solves doubts step by step, adapts practice to each student’s weak areas, and tracks readiness for the exam like a personal coach available any time, at a fraction of coaching fees.

The role

You will build Fermi AI’s growth engine from scratch: positioning, go-to-market, acquisition, activation and conversion to paid. Your north star is paying learners who stay and improve, at a cost per paid user that scales.

This is a builder role. You will run experiments yourself in the first months, find the two or three channels that work, then hire and scale. You will work daily with founders, product and academics to shape what we launch and how we talk about it.

Key responsibilities

Positioning and go-to-market

• Define Fermi AI’s positioning against coaching institutes, online players and why an AI tutor built for NEET/JEE wins.

• Own pricing and packaging inputs with founders: free tier, trials, subscriptions, test-series add-ons.

• Plan launches and growth pushes around the exam calendar: new-session starts, board-exam season, JEE Main/Advanced and NEET results, and the dropper window.

Growth and funnel

• Own the full funnel: awareness - install/sign-up - activation (first doubt solved, first practice set) - habit - paid - renewal.

• Run performance marketing on Google, Meta, YouTube and app stores (UAC, ASO), with clear CAC and payback targets.

• Design referral loops, freemium hooks and lifecycle journeys (WhatsApp, push, email) with product.

• Set up attribution and analytics (MMP, product analytics, CRM) from day one.

Partnerships and offline channels

• Build B2B2C channels: schools, small coaching institutes and teachers who adopt Fermi AI for their students.

• Run scholarship tests, seminars and campus activations in coaching hubs

• Shape marketing for any offline or hybrid presence we add later (open question: confirm plans).

Brand, content and community

• Build trust with students and parents: accuracy of the AI, alignment with NCERT and exam patterns, measurable score gains.

• Turn learning outcomes into proof — improvement data, student stories and results — strictly within our verified-claims policy.

• Grow owned channels (YouTube, Instagram, Telegram/WhatsApp communities, PYQ and mock-test content) as top-of-funnel and showcases of the tutor in action.

• Work with educators and student creators; manage PR and reputation on app stores and parent forums.

Team, data and compliance

• Hire the first marketing team (performance, content, community, design) and manage agencies.

• Run a weekly growth review: channel CAC, activation, conversion to paid, retention and payback.

• Keep all advertising compliant with CCPA guidelines on misleading coaching ads and app-store policies (no unverified ranks, no guaranteed-selection claims, honest AI claims).

What success looks like

First 90 days

• Ship positioning, messaging and a brand foundation the founders sign off on.

• Stand up tracking: attribution, funnel dashboards and a baseline for CAC, activation and conversion to paid.

• Run tests across at least 5 acquisition channels and identify the 2-3 worth scaling.

• Hire or line up the first performance and content hires.

First 12 months

• Reach [N] active learners and [N] paying subscribers (open question: set targets).

• Bring blended CAC to ≤ ₹[X] with payback within [X] months.

• Lift activation and free-to-paid conversion by [X] points with product.

• Make ≥ [X]% of sign-ups organic or referral-led.

• Build a recognised brand among NEET/JEE aspirants and parents, backed by published learning-outcome data.

Must-haves

• 8–14 years in marketing, with at least 4 years in Indian test-prep EdTech (NEET/JEE strongly preferred).

• Has driven consumer app or subscription growth and can speak to the CAC, activation, conversion and retention numbers they owned.

• Has done 0-1 or early scale-up work: built a channel, brand or team from nothing, not only run a mature machine.

• Strong performance-marketing command (Google, Meta, YouTube, app-store campaigns), hands-on, not only via agencies.

• Understands how Indian students and parents choose prep: results, trust, price, peer and teacher recommendations.

• Fluent in English and Hindi; one more regional language is a plus.

Good to have

• Has marketed an AI or adaptive-learning product and handled questions on its accuracy and trust.

• Built a YouTube channel or student community that became a major acquisition source.

• Has run B2B2C partnerships with schools or coaching institutes.

• Has worked with educator-creators and student influencers.

What we offer

• A founding leadership seat at a Meraki Labs venture, shaping a new category: AI-first exam prep.

• Competitive CTC with meaningful ESOPs.

• Budget and freedom to test, then build the team and stack you need.

• Close work with founders, product and AI teams where your insight shapes the product, not just the ads.