Brand Manager

Zero Solution; Gurugram District; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Zero Solution seeks a Brand Manager to build and scale a consumer-first healthcare brand. You will own brand strategy, content, and growth through performance marketing, translating consumer insights into measurable results.

Collaborate with copywriters, designers, and video creators to ensure consistent messaging across ads, website, social media, and influencer content. Drive GTM, data-driven optimization, and premium positioning.

Qualifications

• 2–5 years experience in D2C / consumer brands / healthcare / wellness.
• Translate complex health concepts into simple, relatable communication.

Responsibilities

• Deeply understand consumer behaviors, motivations, and resistance.
• Review mining (Amazon, Reddit, social comments) and competitor communication.
• Build behavioral insight frameworks and messaging hypotheses.
• Define and evolve brand narrative and category positioning.
• Translate health concepts into simple, relatable communication.
• Plan and execute campaign strategies; collaborate with performance marketing, product team, medical/nutrition experts.
• Analyze campaign and funnel performance; build a system of testing, learning, and iteration.

Job description

We’re looking for a Brand Manager who can build and scale a consumer-first healthcare brand.

This role is centered around one core belief:

The brand that understands the consumer best, grows the fastest.

You will work at the intersection of:

• Brand strategy
• Content & creative
• Performance marketing

Your job is to turn consumer understanding into growth.

Key Responsibilities

Deeply understand

• Consumer behaviors, motivations, and resistance
• Why people delay or avoid solving health problems
• What builds trust in healthcare decisions

Conduct

• Review mining (Amazon, Reddit, social comments)
• Competitor communication analysis

Build

• Behavioral insight frameworks
• Messaging hypotheses

You should be able to answer

“What is the consumer really thinking—and why are they not buying?”

2. Brand Strategy & Positioning

Define and evolve

• Brand narrative
• Category positioning

Translate complex health concepts into

Simple, relatable communication

Ensure consistent messaging across

• Ads
• Website
• Social media
• Influencer content

Convert insights into

• Ad concepts
• Storytelling frameworks

Work closely with

• Copywriters
• Designers
• Video creators

Guide execution to ensure

• Clarity
• Relevance
• Performance

4. Performance-Driven Thinking

Understand and influence

• CTR (Click Through Rate)
• Hook Rate
• Conversion Rate
• CAC

Identify

• Which messaging drives performance
• Where users drop off and why

Continuously iterate based on

• Data + insight

Help position products in a way that

• Justifies premium pricing (where applicable)

Build narratives around

• Value vs cost
• Outcomes vs features

Ensure products are not

• Compared incorrectly within the category

6. Go-To-Market & Campaign Execution

Plan and execute

• Campaign strategies

Collaborate with

• Performance marketing
• Product team
• Medical / nutrition experts

7. Data Analysis & Learning Systems

Analyze campaign and funnel performance

Extract

• Insights (not just metrics)

Build a system of

• Testing
• Learning
• Iteration

What We’re Looking For

Must-Have

2–5 years experience in

• D2C / consumer brands / healthcare / wellness