Brand Manager

GobabyGo EV; Dadri; On-site; INR 1,080,000 - 1,320,000; Full time

Job summary

GBG Group is seeking a strategic Brand Manager to own an assigned brand within its portfolio in Noida, Uttar Pradesh. You will develop brand strategy, manage integrated campaigns across digital, social, websites, and offline channels, and translate business objectives into measurable marketing plans.

The role requires 4–7 years of brand management experience, familiarity with performance marketing and analytics, and collaboration across functions.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications or related field.
• 4–7 years of brand management, integrated marketing or campaign execution.
• Proven experience managing digital and offline marketing campaigns.
• Strong understanding of brand positioning, marketing strategy, and customer acquisition.

Responsibilities

• Brand Strategy & Development: Develop and execute brand positioning, communication strategies, and annual marketing plans.
• Integrated Marketing & Campaign Management: Plan and execute campaigns across digital, social, websites, and offline channels.
• Market Research & Competitive Analysis: Conduct market research, benchmarks, and customer behavior analysis.
• Performance & Customer Acquisition: Collaborate with Performance Marketing and Analytics teams to evaluate ROI and growth.
• Budgeting, Execution & Reporting: Manage budgets, calendars, vendors, and produce monthly performance reports.

Skills

Brand strategy

Campaign management

Digital marketing

Market research

Cross-functional coordination

Education

Bachelor's degree in Marketing

Tools

Meta Ads

Google Ads

SEO

Excel/Sheets

Job description

Salary: Up to ₹12 LPA

We’re Hiring: Brand Manager | GBG Group

Location: Noida, Uttar Pradesh, India

Experience: 4–7 Years

Salary: Up to ₹12 LPA

Employment Type: Full-Time

Department: Marketing

Reporting To: Group CMO / Head of Marketing

About GBG Group

GBG Group is looking for a strategic, creative, and results-driven Brand Manager to join its marketing team. We’re seeking a professional who can build strong brand identities, execute integrated marketing campaigns, strengthen market presence, and contribute directly to business growth.

The selected candidate will take ownership of an assigned brand within the GBG Group portfolio, working closely with cross-functional teams to translate business objectives into impactful marketing strategies and measurable outcomes.

Key Responsibilities

1. Brand Strategy & Development

• Develop and execute brand positioning, communication strategies, and annual marketing plans.
• Strengthen brand identity, awareness, market presence, and customer engagement.
• Ensure consistent implementation of brand guidelines across all customer touchpoints.

2. Integrated Marketing & Campaign Management

• Plan and execute integrated campaigns across digital, social media, websites, and offline channels.
• Coordinate with creative teams to develop advertising campaigns, promotional creatives, and marketing collateral.
• Support brand launches, events, PR initiatives, and regional marketing activities.

3. Market Research & Competitive Analysis

• Conduct market research, competitor benchmarking, and customer behaviour analysis.
• Identify market opportunities, customer insights, and potential avenues for brand growth.
• Translate research findings into actionable marketing strategies.

4. Performance & Customer Acquisition

• Collaborate with Performance Marketing to support lead generation and customer acquisition.
• Work with the Marketing Analytics team to evaluate campaign effectiveness, marketing ROI, and brand performance.
• Support Sales, Pre-Sales, and Expansion teams with relevant marketing initiatives and collateral.

5. Budgeting, Execution & Reporting

• Manage brand marketing budgets, campaign calendars, vendor coordination, and execution timelines.
• Track campaign KPIs and ensure timely delivery of marketing initiatives.
• Prepare monthly brand performance reports with insights, recommendations, and growth opportunities.

Required Qualifications & Experience

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• 4–7 years of relevant experience in brand management, integrated marketing, or campaign execution.
• Proven experience managing digital and offline marketing campaigns.
• Strong understanding of brand positioning, marketing strategy, and customer acquisition.
• Experience coordinating with creative, performance marketing, analytics, and external agency teams.
• Experience in the EV, automotive, mobility, retail, or franchise industry will be preferred.

Required Skills

• Brand strategy, positioning, and development.
• Digital marketing and social media platforms.
• Integrated campaign planning and execution.
• Market research and competitor analysis.
• Marketing analytics, reporting, and ROI measurement.
• Working knowledge of Meta Ads, Google Ads, SEO, and website marketing.
• Proficiency in MS Excel / Google Sheets and presentation tools.
• Project management, budget control, and stakeholder coordination.

What We’re Looking For

• A strategic thinker with a strong understanding of brand building.
• Excellent communication, storytelling, and presentation skills.
• Strong project ownership and problem-solving abilities.
• A collaborative professional capable of working across multiple departments.
• A results-oriented mindset with a focus on measurable business outcomes.

Key Performance Indicators (KPIs)

Your performance will be evaluated on:

• Growth in brand awareness, reach, and engagement.
• Contribution to qualified lead generation and customer acquisition.
• Achievement of campaign objectives and marketing milestones.
• Effective marketing budget utilisation and campaign performance.
• Consistency of brand identity and communication.
• Timely execution of marketing initiatives and reporting.
• Contribution to the assigned brand's overall business growth.

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