Brand Manager

IndusInd Bank Limited; Mumbai; Presencial; INR 4.000.000 - 8.000.000; Jornada completa

Descripción de la vacante

IndusInd Bank Limited is seeking a Brand Marketing Lead to develop and execute brand strategy, customer engagement platforms, and brand-led growth across consumer and business banking segments. You will collaborate with product, digital, distribution, and agency teams to drive brand salience, partnerships, and innovative campaigns while measuring impact and optimizing budget across awareness, acquisition, and retention.

The role requires 6-10 years in brand leadership and an MBA.

Formación

• MBA from a premier institute with 6-10 years of experience in Brand Marketing, Consumer Marketing, Category Management, or Strategic Marketing.
• Experience in Financial Services, Fintech, Telecom, FMCG, or Digital-first brands is preferred.
• Proven track record in leading integrated campaigns and managing large-scale brand investments.
• Strong exposure to creative development, media planning, digital marketing, and customer engagement programs.
• Experience managing multiple stakeholders and agency partners.

Responsabilidades

• Lead the development and execution of brand strategy, customer engagement platforms, and brand-led growth initiatives.
• Drive brand salience, consideration, and customer acquisition through integrated marketing programs and partnerships.
• Collaborate with business, product, digital, distribution, and agency partners to strengthen positioning and brand experiences.
• Anchor governance processes for major brand initiatives, ensuring quality and timely delivery.
• Establish KPIs and measurement frameworks to evaluate brand health and campaign ROI.
• Oversee budget allocation across awareness, acquisition, engagement, and retention objectives.

Conocimientos

Strategic thinking

Stakeholder management

Project management

Data-driven mindset

Team collaboration

Consumer behaviour

Entrepreneurial mindset

Educación

MBA

Descripción del empleo

Lead the development and execution of IndusInd Bank's brand strategy, customer engagement platforms, and brand-led growth initiatives. This role will be responsible for driving brand salience, consideration, and customer acquisition through integrated marketing programs, strategic partnerships, and innovative campaigns across consumer and business banking segments.

The incumbent will work closely with business, product, digital, distribution, and agency partners to strengthen IndusInd Bank's positioning, drive market differentiation, and ensure consistent brand experiences across customer touchpoints.

Responsibilities

Brand Strategy & Positioning

• Develop long-term and annual brand strategies aligned with IndusInd Bank's business growth priorities.
• Support the evolution of the Bank's brand positioning, messaging architecture, and integrated communication strategy.
• Drive the development and execution of high-impact brand campaigns across ATL, digital, social, experiential, and performance channels.
• Monitor market trends, consumer behaviour, and competitive activity to identify strategic opportunities for brand growth.

Customer Engagement & Brand Platforms

• Build and scale long-term customer engagement platforms that strengthen brand relevance and create distinctive brand ownership.
• Develop culturally relevant partnerships, sponsorships, and experiences that enhance brand affinity and consideration.
• Drive customer-centric initiatives that improve engagement across physical and digital channels.
• Support brand investment decisions through performance tracking, campaign effectiveness measurement, and business impact analysis.
• Ensure optimal allocation of marketing budgets across awareness, acquisition, engagement, and retention objectives.
• Establish KPIs and measurement frameworks to evaluate brand health and campaign ROI.

Innovation & Integrated Campaign Management

• Partner with product, digital, and business teams to develop and launch new propositions, services, and customer experiences.
• Lead end-to-end campaign planning and execution, ensuring alignment across creative, media, digital, PR, and on-ground activations.
• Anchor governance processes for major brand initiatives, ensuring compliance, quality, and timely delivery.

Stakeholder & Agency Management

• Collaborate closely with business, sales, digital, analytics, corporate communications, compliance, legal, and customer experience teams.
• Lead engagement with creative, media, digital, research, and production agencies to deliver best-in-class marketing programs.
• Develop strong partnerships with external ecosystems, platforms, and strategic partners to amplify the Bank's brand presence.

Experience & Qualifications

• MBA from a premier institute with 6-10 years of experience in Brand Marketing, Consumer Marketing, Category Management, or Strategic Marketing.
• Prior experience in Financial Services, Fintech, Telecom, FMCG, Consumer Technology, or Digital-first brands preferred.
• Demonstrated experience in leading integrated marketing campaigns and managing large-scale brand investments.
• Strong exposure to creative development, media planning, digital marketing, and customer engagement programs.
• Experience managing multiple stakeholders and agency partners.

Skills & Behavioural Attributes

• Strong strategic thinking with the ability to translate business objectives into impactful brand initiatives.
• Excellent stakeholder management and influencing skills across business and functional teams.
• Strong project management capabilities with attention to detail and execution excellence.
• Data-driven mindset with the ability to balance brand-building and performance marketing objectives.
• Ability to thrive in a fast-paced, highly collaborative environment.
• Deep understanding of evolving consumer behaviours, cultural trends, and digital ecosystems.
• Entrepreneurial mindset with a passion for innovation and customer-centric thinking.