Brand Manager

thedeconstruct.in; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary with performance-based incentives

Growth opportunities in a high-potential startup

Collaborative and empowering work culture

Job summary

Deconstruct is looking for a strategic Brand & Strategy professional in Bengaluru, India, to enhance brand growth and develop impactful marketing strategies. This role involves brand positioning, product development support, and executing campaigns across digital platforms.

The ideal candidate has a strong background in brand management, with at least 2 years of experience and an MBA from a reputable institution. Join Deconstruct to contribute to a fast-growing skincare brand that values innovation and transparency.

Qualifications

• 2+ years of experience in brand management or marketing strategy.
• Experience in FMCG, beauty, skincare, or wellness is preferred.
• Proficiency in digital marketing, influencer marketing, PR, and SEO.

Responsibilities

• Drive overall brand strategy and messaging aligned with business goals.
• Support new product development through market research and insights.
• Conceptualize and execute integrated marketing campaigns.

Skills

Brand management

Marketing strategy

Digital marketing

Consumer insights

Project management

Education

MBA from a Tier I or Higher Tier II institute

Tools

MS Office

Data-driven marketing tools

Job description

Deconstruct is a dynamic and fast-growing skincare brand committed to transparency, efficacy, and science-backed solutions. Our mission is to empower consumers with products they can trust, ensuring every formulation is rigorously tested and clinically proven.

About the Role

We are looking for a strategic and insight-driven Brand & Strategy professional to shape and drive Deconstruct’s brand growth. This role will own brand positioning, new product development support, consumer insights, and integrated marketing campaigns, ensuring strong brand health, relevance, and business impact in the skincare space.

Key Responsibilities

• Drive overall brand strategy, positioning, and messaging aligned with business goals
• Support new product development through market research, trend analysis, and consumer insights
• Conceptualize and execute integrated marketing campaigns across digital, PR, influencer, and social platforms
• Track and improve brand health metrics such as awareness, engagement, and perception
• Conduct competitive and consumer research to identify growth opportunities
• Oversee content, communication, and storytelling across channels
• Measure campaign performance, ROI, and share actionable insights with leadership
• Coordinate cross-functionally with product, design, PR, media teams, and external agencies
• Ensure brand consistency, claims accuracy, and regulatory compliance across all marketing assets

Key Skills & Requirements

• 2+ years of experience in brand management, marketing strategy, or new product development
• MBA from a Tier I or Higher Tier II institute preferred (Must)
• Experience in FMCG, beauty, skincare, or wellness preferred (Must)
• Strong analytical and consumer-insight-driven mindset
• Hands-on experience with digital marketing, influencer marketing, PR, and SEO
• Excellent project management and stakeholder management skills
• Proficiency in MS Office and data-driven marketing tools
• Passion for skincare, beauty, and building strong brands

What We Offer

• Compensation: Competitive salary with performance-based incentives.
• Growth Opportunity: A chance to be at the forefront of scaling a high-potential skincare startup and contribute directly to its success.
• Culture: An empowering, collaborative work environment that values innovation, impact, and growth.