Brand & Design Manager

Aischennai; Chennai; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Aischennai is seeking a Brand & Design Manager to lead our visual identity and digital presence. This role combines strategic brand management with design expertise, aiming for consistent, compelling communications. The successful candidate will oversee brand implementation and website management, ensuring alignment with the school's objectives. Required qualifications include a Bachelor's degree in a related field and at least 5 years of experience in brand management. Enjoy a creative environment that values innovative design and cross-channel communication.

Qualifications

• Minimum 5 years of progressive experience in brand management and graphic design.
• Demonstrated expertise in educational or non‑profit brand development.
• Portfolio showcasing strategic brand work and design excellence.

Responsibilities

• Develop and maintain brand guidelines ensuring consistency across all touchpoints.
• Serve as Website Single Point of Contact for website relaunch and updates.
• Design high‑quality marketing materials and promotional content.

Skills

Strategic thinking

Visual design skills

Communication skills

Cultural sensitivity

Education

Bachelor's degree in Graphic Design or related field

Tools

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)

CMS platforms

Job description

Position Title: Brand & Design Manager

Supervisor's Title: Director of Advancement

Effective Date: Immediately

Salary Schedule: Depends on experience and qualifications

The Brand & Design Manager serves as the creative guardian of AISC's visual identity and digital presence. This role combines strategic brand management with hands‑on design expertise to ensure consistent, compelling visual communications across all channels. The manager oversees end‑to‑end brand implementation while serving as the single point of contact for website management and digital design initiatives.

The Brand & Design Manager ensures AISC's brand maturity through comprehensive visual storytelling that aligns with the school's core values and strategic objectives. This role directly impacts brand recognition, user experience, and the school's professional presentation to all stakeholders.

Brand Management, Stewardship, & Strategy

• Develop and maintain comprehensive brand guidelines ensuring consistency across all touchpoints
• Ensure brand consistency across all materials and channels
• Conduct regular brand audits and provide recommendations for enhancement
• Lead brand education and training to staff and stakeholders
• Develop brand education materials and modules
• Monitor brand application and provide corrective guidance
• Collaborate on brand evolution and enhancement initiatives
• Monitor competitive landscape and industry design trends

Digital & Web Design

• Serve as Website Single Point of Contact (SPOC) for website relaunch, and all updates and maintenance
• Ensure our web presence is aligned with brand standards
• Create compelling digital content for social media, email campaigns, and online platforms
• Implement SEO best practices and accessibility standards
• Manage website analytics and performance optimization
• Ensure web accessibility and mobile responsiveness

Graphic Design & Print Materials

• Design high‑quality marketing materials, publications, and promotional content
• Create yearbook layouts and handbook designs
• Lead yearbook design and production coordination
• Create event materials, signage, and environmental graphics
• Develop printed materials for events and communications
• Manage vendor relationships for printing and production services
• Maintain comprehensive digital asset library and brand resource center aligned with the AISC Core and our Strategy
• Updated AISC Brand Guidelines and Style Manual
• Website relaunch outcomes, maintenance and enhancement schedule
• Digital design templates and asset libraries
• Print material design and production coordination
• Brand compliance audits and recommendations

Qualifications & Profile

Education & Experience

• Bachelor's degree in Graphic Design, Brand Management, Digital Media, or related field
• Minimum 5 years of progressive experience in brand management and graphic design
• Demonstrated expertise in educational or non‑profit brand development
• Portfolio showcasing strategic brand work and design excellence

Technical Expertise

• Design Proficiency: Expert‑level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
• Web Management: Advanced experience with CMS platforms, HTML/CSS, and responsive design principles
• Brand Strategy: Proven ability to develop and implement comprehensive brand guidelines
• Project Management: Experience coordinating multiple design projects and vendor relationships
• Digital Marketing: Understanding of social media design, email marketing, and digital advertising

Core Competencies

• Strategic thinking with ability to align creative work with business objectives
• Exceptional visual design skills with keen eye for typography, color, and composition
• Strong communication skills for presenting creative concepts to diverse stakeholders and educating audiences without design backgrounds
• Cultural sensitivity and ability to work effectively in multicultural environments

Reporting Structure

• Reports to Director of Advancement
• Collaborates with Media & Content Manager
• Coordinates with external vendors and contractor

The above job description is meant to outline general knowledge, skills and responsibilities. It may be necessary to assume other duties and responsibilities that are not specifically outlined herein.