Brand & Design Manager

Young World Physical Education

Chennai District

Hybrid

INR 60,000 - 90,000

Full time

14 days+

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Benefits offered by this job

Professional development opportunities

Collaborative work environment

Job summary

A prominent international school in Chennai is seeking a skilled Brand & Design Manager to oversee brand strategy and digital presence. The ideal candidate will possess a Bachelor's degree in a relevant field and demonstrate at least 5 years of experience in brand management and graphic design. This role involves developing brand guidelines, managing the school’s website, and creating high-quality marketing materials. The successful applicant will work collaboratively in a multicultural environment and will be a pivotal part of the school's marketing vision.

Qualifications

Minimum 5 years of progressive experience in brand management and graphic design.
Demonstrated expertise in educational or non-profit brand development.
Portfolio showcasing strategic brand work and design excellence.

Responsibilities

Develop and maintain comprehensive brand guidelines ensuring consistency across all touchpoints.
Serve as Website Single Point of Contact (SPOC) for website relaunch and all updates.
Design high-quality marketing materials, publications, and promotional content.

Skills

Brand management

Graphic design

Digital marketing

Project management

Web management

Education

Bachelor's degree in Graphic Design, Brand Management, Digital Media, or related field

Tools

Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)

Job description

American International School, Chennai

Brand & Design Manager

Job ID: 5266162

Application Deadline: Posted until filled

Posted: Jul 02, 2025 12:00 AM (UTC)

Starting Date: To Be Determined

Job Description

Position Title: Brand & Design Manager

Supervisor’s Title: Director of Advancement

Effective Date: TBD

Salary Schedule: Depends on experience and qualification

Our Vision: A community where diverse paths meet, learners innovate, and we make meaningful change together.

Our Mission: Together, we nurture learners who chart their unique paths, transforming curiosity into purpose, challenges into growth, and knowledge into action.

What We Value: Discovery | Responsibility | Wellbeing | Belonging | Purpose

The Brand & Design Manager serves as the creative guardian of AISC's visual identity and digital presence. This role combines strategic brand management with hands‑on design expertise to ensure consistent, compelling visual communications across all channels. The manager oversees end‑to‑end brand implementation while serving as the single point of contact for website management and digital design initiatives.

The Brand & Design Manager ensures AISC's brand maturity through comprehensive visual storytelling that aligns with the school's core values and strategic objectives. This role directly impacts brand recognition, user experience, and the school's professional presentation to all stakeholders.

Duties and responsibilities of this position include but are not limited to:

Brand Management, Stewardship, & Strategy

Develop and maintain comprehensive brand guidelines ensuring consistency across all touchpoints
Ensure brand consistency across all materials and channels
Conduct regular brand audits and provide recommendations for enhancement
Lead brand education and training to staff and stakeholders
Develop brand education materials and modules
Monitor brand application and provide corrective guidance
Collaborate on brand evolution and enhancement initiatives
Monitor competitive landscape and industry design trends

Digital & Web Design

Serve as Website Single Point of Contact (SPOC) for website relaunch, and all updates and maintenance
Ensure our web presence is aligned with brand standards
Create compelling digital content for social media, email campaigns, and online platforms
Optimize user experience across digital touchpoints
Implement SEO best practices and accessibility standards
Manage website analytics and performance optimization
Ensure web accessibility and mobile responsiveness

Graphic Design & Print Materials

Design high-quality marketing materials, publications, and promotional content
Create yearbook layouts and handbook designs
Lead yearbook design and production coordination
Create event materials, signage, and environmental graphics
Develop printed materials for events and communications
Manage vendor relationships for printing and production services
Maintain comprehensive digital asset library and brand resource center aligned with the AISC Core and our Strategy

Key Deliverables

Updated AISC Brand Guidelines and Style Manual
Website relaunch outcomes, maintenance and enhancement schedule
Digital design templates and asset libraries
Print material design and production coordination
Brand compliance audits and recommendations

Qualifications and Profile

Education & Experience

Bachelor's degree in Graphic Design, Brand Management, Digital Media, or related field
Minimum 5 years of progressive experience in brand management and graphic design
Demonstrated expertise in educational or non‑profit brand development
Portfolio showcasing strategic brand work and design excellence

Technical Expertise

Design Proficiency: Expert‑level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
Web Management: Advanced experience with CMS platforms, HTML/CSS, and responsive design principles
Brand Strategy: Proven ability to develop and implement comprehensive brand guidelines
Project Management: Experience coordinating multiple design projects and vendor relationships
Digital Marketing: Understanding of social media design, email marketing, and digital advertising

Core Competencies

Strategic thinking with ability to align creative work with business objectives
Exceptional visual design skills with keen eye for typography, color, and composition
Strong communication skills for presenting creative concepts to diverse stakeholders and educating audiences without design backgrounds
Cultural sensitivity and ability to work effectively in multicultural environments

Reporting Structure