Brand & Design Manager

American International School Chennai; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

American International School Chennai is seeking a Brand Design Manager to guard the school’s visual identity and digital presence, blending strategic brand stewardship with hands-on design leadership. The role oversees end-to-end brand implementation and serves as the SPOC for website management and digital design initiatives.

You will drive brand maturity through storytelling aligned with core values and strategic objectives, enhancing recognition, user experience, and professional

Qualifications

• Bachelor's degree in graphic design, brand management, digital media, or related field
• Minimum 5 years of progressive experience in brand management and graphic design
• Portfolio demonstrating strategic brand work and design excellence
• Experience in educational or non-profit brand development

Responsibilities

• Develop and maintain comprehensive brand guidelines to ensure consistency across touchpoints
• Oversee website relaunch, updates, and ongoing maintenance
• Create print and digital materials, yearbooks, signage, and environmental graphics
• Lead brand education and training for staff and stakeholders
• Collaborate on brand evolution, audits, and trend monitoring
• Coordinate with vendors for printing and production
• Monitor and improve digital content across social channels and emails

Skills

Brand management

Graphic design

Web design

Project management

Communication

Education

Bachelor's degree in Graphic Design, Brand Management, Digital Media, or related field

Tools

Adobe Creative Suite

HTML/CSS

Job description

Position Title: Brand Design Manager

Supervisor's Title: Director of Advancement
Effective Date: Immediately
Salary Schedule: Depends on experience and qualifications

Position;Duties Responsibilities

The Brand Design Manager serves as the creative guardian of AISC's visual identity and digital presence. This role combines strategic brand management with hands‑on design expertise to ensure consistent, compelling visual communications across all channels. The manager oversees end‑to‑end brand implementation while serving as the single point of contact for website management and digital design initiatives.

The Brand Design Manager ensures AISC's brand maturity through comprehensive visual storytelling that aligns with the school's core values and strategic objectives. This role directly impacts brand recognition, user experience, and the school's professional presentation to all stakeholders.

Brand Management, Stewardship, Strategy

• Develop and maintain comprehensive brand guidelines ensuring consistency across all touchpoints
• Ensure brand consistency across all materials and channels
• Conduct regular brand audits and provide recommendations for enhancement
• Lead brand education and training to staff and stakeholders
• Develop brand education materials and modules
• Monitor brand application and provide corrective guidance
• Collaborate on brand evolution and enhancement initiatives
• Monitor competitive landscape and industry design trends

Digital Web Design

• Serve as Website Single Point of Contact (SPOC) for website relaunch, and all updates and maintenance
• Ensure our web presence is aligned with brand standards
• Create compelling digital content for social media, email campaigns, and online platforms
• Optimize user experience across digital touchpoints
• Implement SEO best practices and accessibility standards
• Manage website analytics and performance optimization
• Ensure web accessibility and mobile responsiveness

Graphic Design Print Materials

• Design high-quality marketing materials, publications, and promotional content
• Create yearbook layouts and handbook designs
• Lead yearbook design and production coordination
• Create event materials, signage, and environmental graphics
• Develop printed materials for events and communications
• Manage vendor relationships for printing and production services
• Maintain comprehensive digital asset library and brand resource center aligned with the AISC Core and our Strategy

Key Deliverables

• Updated AISC Brand Guidelines and Style Manual
• Website relaunch outcomes, maintenance and enhancement schedule
• Digital design templates and asset libraries
• Print material design and production coordination
• Brand compliance audits and recommendations

Qualifications Profile Education Experience

• Bachelor's degree in Graphic Design, Brand Management, Digital Media, or related field
• Minimum 5 years of progressive experience in brand management and graphic design
• Demonstrated expertise in educational or non-profit brand development
• Portfolio showcasing strategic brand work and design excellence

Technical Expertise

• Design Proficiency: Expert-level skills in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects)
• Web Management: Advanced experience with CMS platforms, HTML/CSS, and responsive design principles
• Brand Strategy: Proven ability to develop and implement comprehensive brand guidelines
• Project Management: Experience coordinating multiple design projects and vendor relationships
• Digital Marketing: Understanding of social media design, email marketing, and digital advertising

Core Competencies

• Strategic thinking with ability to align creative work with business objectives
• Exceptional visual design skills with keen eye for typography, color, and composition
• Strong communication skills for presenting creative concepts to diverse stakeholders and educating audiences without design backgrounds.
• Cultural sensitivity and ability to work effectively in multicultural environments

Reporting Structure

• Reports to Director of Advancement
• Collaborates with Media Content Manager
• Coordinates with external vendors and contractor

NOTE

The above job description is meant to outline general knowledge, skills and responsibilities. It may be necessary to assume other duties and responsibilities that are not specifically outlined herein.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.