Branch Sales Manager

Hdfc Bank; Mumbai; On-site; INR 500,000 - 800,000; Full time

Job summary

HDFC Bank Limited in Mumbai seeks a field-facing professional to drive acquisition of new current accounts and activate value across customer portfolios.

You will focus on cross-selling business and personal banking products, monitor portfolio health, engage customers through visits, and ensure balance growth and retention.

Collaborate with product teams for right product fit, provide competitive input on features, and conduct catchment and lead-generation activities to penetrate the market.

Responsibilities

• Achieve new acquisition value and number plan for retail current accounts.
• Enhance overall value from the portfolio of customers handled.
• Monitor portfolio health, activation, and AQB maintenance.
• Engage customers through visits and resolve queries proactively.
• Control attrition by monitoring balances.
• Adopt profile-based selling for cross-sell of products/services.
• Acquire new liability customers through portfolio referrals.
• Conduct catchment activities for lead generation and market penetration.
• Act on central triggers for value build-up and cross-sell.
• Monitor portfolio as per Branch Sales Process.
• Collaborate with the product team to ensure right product fitment.
• Provide inputs on competition benchmarking and product features.
• Customise accounts to meet client requirements.

Job description

Job Purpose

Facilitate acquisition of new current account customers and ensure activation and value build-up in their portfolios. Focus on cross-sell of business and personal banking products to enhance customer wallet share.

Key Responsibilities

Acquisition and Value Build Up

Achieve new acquisition value and number plan for retail current accounts.

Enhance overall value from the portfolio of customers handled.

Portfolio Management

Monitor portfolio health, activation, and AQB maintenance.

Engage customers through visits and resolve queries proactively.

Control attrition by monitoring balances.

Product and Market Penetration

Adopt profile-based selling for cross-sell of products/services.

Acquire new liability customers through portfolio referrals.

Conduct catchment activities for lead generation and market penetration.

Customer Engagement

Act on central triggers for value build-up and cross-sell.

Monitor portfolio as per Branch Sales Process.

Product Customisation

Collaborate with the product team to ensure right product fitment.

Provide inputs on competition benchmarking and product features.

Customise accounts to meet client requirements.