Branch Relationship Officer & Teller

Axis Bank; Visakhapatnam, Guntur District; On-site; INR 300,000 - 560,000; Full time

Job summary

Axis Bank invites applications for Branch Relationship Officer (BRO) to drive customer acquisition and deepen relationships across liabilities, assets, and third-party products.

The role focuses on achieving branch targets, handling customer queries, and ensuring compliance with KYC and regulatory guidelines, while coordinating with operations and product teams for seamless service.

Qualifications

• 1–5 years of experience in BFSI, sales or relationship management.

Responsibilities

• Acquire new customers for savings/current accounts and other retail products.
• Cross-sell banking products including fixed deposits, insurance, mutual funds, credit cards, personal loans.
• Build and maintain relationships with existing customers to enhance engagement and retention.
• Generate referrals and leads through branch walk-ins and local market activities.
• Support branch sales initiatives and ensure achievement of business targets.
• Handle customer queries, service requests and complaints promptly.
• Ensure adherence to KYC, compliance, regulatory, and operational guidelines.
• Maintain accurate customer information in banking systems and coordinate with product teams.
• Participate in branch marketing campaigns and customer meets.

Education

Graduate degree (MBA/PGDM preferred)

Tools

MS Office

Digital Banking Platforms

Job description

Position: Branch Relationship Officer (BRO)
Department: Retail Branch Banking
Location: Branch Network
Grade: Officer / Assistant Manager (as applicable)

Role Purpose

To drive customer acquisition, deepen existing customer relationships, and achieve business targets across liabilities, assets, and third-party products while delivering a superior customer experience.

Key Responsibilities

• Acquire new customers for Savings Accounts, Current Accounts, and other retail banking products.
• Cross-sell banking products including Fixed Deposits, Insurance, Mutual Funds, Credit Cards, Personal Loans, and other retail products.
• Build and maintain strong relationships with existing customers to enhance engagement and retention.
• Generate referrals and business leads through branch walk-ins, customer interactions, and local market activities.
• Support branch sales initiatives and ensure achievement of assigned business targets.
• Handle customer queries, service requests, and complaints in a timely manner.
• Ensure adherence to KYC, compliance, regulatory, and operational guidelines.
• Maintain accurate records and update customer information in banking systems.
• Coordinate with branch operations and product teams to provide seamless customer service.
• Participate in branch marketing campaigns, customer meets, and lead-generation activities.

Key Skills

• Strong communication and interpersonal skills.
• Sales and relationship management orientation.
• Customer-focused approach.
• Ability to work in a target-driven environment.
• Good knowledge of retail banking products and processes.
• Proficiency in MS Office and digital banking platforms.

Educational Qualification

• Graduate in any discipline (MBA/PGDM preferred).

Experience

• 1 to 5 years of experience in Banking, Financial Services, Insurance (BFSI), Sales, or Relationship Management.

Key Success Metrics

• CASA acquisition and funding.
• Cross-sell revenue generation.
• Customer activation and engagement.
• Portfolio growth and retention.
• Achievement of branch business targets.
• Compliance and service quality scores.

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Role & responsibilities

Preferred candidate profile