Branch Relationship Officer

Axis Bank; Punjab; On-site; INR 320,000 - 520,000; Full time

Job summary

Axis Bank is seeking a Branch Relationship Officer (BRO) at multiple Mumbai branches to drive customer acquisition, cross-sell financial products, and deliver exceptional service. You will manage existing customers, process transactions, and promote digital channels to support business growth.

The role requires strong communication and sales skills, with 0–5 years in Banking, Financial Services, Sales, or Customer Service. Location is Mumbai branches, with standard branch operating hours.

Qualifications

• Graduate/Postgraduate from a recognized institute.
• 0-5 years of experience in Banking, Financial Services, Sales, or Customer Service.
• Strong communication, relationship-building, and sales skills.

Responsibilities

• Acquire new customers through referrals and lead generation activities.
• Cross-sell banking and third-party products including Insurance, Mutual Funds, Loans, and Deposits.
• Manage and deepen relationships with existing customers.
• Process customer transactions and service requests within defined TAT.
• Promote digital banking channels such as Mobile Banking, Internet Banking, and WhatsApp Banking.
• Participate in branch sales campaigns, customer visits, and marketing initiatives.
• Ensure adherence to regulatory, compliance, and audit requirements.

Skills

Customer service

Relationship management

Sales

Cross-selling

Communication

Interpersonal skills

Banking knowledge

Compliance knowledge

Target orientation

Education

Graduate/Postgraduate

Job description

Role Overview:
Join Axis Bank's Branch Banking team and be the face of the bank for customers. As a Branch Relationship Officer (BRO), you will drive customer acquisition, cross-sell banking products, deliver excellent service, and build strong customer relationships to support business growth.

Key Responsibilities:

• Acquire new customers through referrals and lead generation activities.
• Cross-sell banking and third-party products including Insurance, Mutual Funds, Loans, and Deposits.
• Manage and deepen relationships with existing customers.
• Process customer transactions and service requests within defined TAT.
• Promote digital banking channels such as Mobile Banking, Internet Banking, and WhatsApp Banking.
• Participate in branch sales campaigns, customer visits, and marketing initiatives.
• Ensure adherence to regulatory, compliance, and audit requirements.

Eligibility:

• Graduate/Postgraduate from a recognized institute.
• 0-5 years of experience in Banking, Financial Services, Sales, or Customer Service.
• Strong communication, relationship-building, and sales skills.

Key Skills: Customer Service & Relationship Management
Sales & Cross-selling
Communication & Interpersonal Skills
Banking & Compliance Knowledge
Target Orientation

Location: Multiple Branches Across Mumbai