Branch Relationship Officer

Axis Bank; Panchkula, Karnal, Una; On-site; INR 450,000 - 650,000; Full time

Job summary

Axis Bank is seeking Branch Relationship Officers to deliver financial solutions to customers at the branch. You will engage with New To Bank customers, cross-sell products, and provide service while ensuring accurate processing of transactions and adherence to compliance.

The role requires excellent communication, knowledge of KYC/AML, and ability to build relationships with customers in a dynamic branch environment.

Qualifications

• Strong customer service and communication skills.
• Knowledge of KYC and AML compliance.
• Ability to cross-sell and meet targets.
• Accurate handling of cash and documents.

Responsibilities

• Provide financial solutions and cross-sell bank products as per customer needs.
• Engage with existing customers and generate referrals for sale of bank products.
• Process customer transactions and service requests within defined turnaround time and ensure end-to-end closure.
• Promote alternate channels (Internet Banking, Mobile Banking, WhatsApp banking) where possible.
• Maintain CRM records and participate in bank campaigns and drives.

Skills

Customer Service Skills

Regulatory Knowledge

Sales and negotiation

Attention to detail

Job description

Role & responsibilities

About Branch Banking:

The branches act as the face of Axis Bank for millions of retail customers and is, hence, an integral part of the Banks strategy. Branches play a major role in deposit mobilization from New-To-Bank (NTB) customers, and are also core drivers of the Banks customer engagement strategy across products and services.

About the Role:

• As a part of the branch banking team, Branch Relationship Officers (BROs) are responsible for providing financial solutions to customer by offering banks products, providing service to existing and New To bank customers in the branch and adding new customers through referral generation activities and customer visits.
• They will be required to use their communication skills to add new customers and Cross Sell of Bank products.
• As part of daily cadence, BROs are required to engage with existing customers of Bank which are mapped to their portfolio for offering additional products of the bank as per the need of the customer.
• BROs are expected to process customer transactions and Service requests within defined turnaround time (TAT) and ensure end to end closure.
• BROs may also be posted as teller as per organization’s requirements for processing cash transactions of customers.
• BROs shall introduce customers to alternate channels of banking such as Internet Banking, mobile banking, Whatsapp banking wherever possible

Key Skills:

1. Customer Service Skills – Excellent communication and interpersonal skills to interact effectively with customers
2. Regulatory Knowledge– Familiarity with KYC (Know Your Customer), AML (Anti-Money Laundering), and other compliance requirements
3. Sales and negotiation- Ability to sell financial products and services
4. Attention to detail – High level of accuracy in handling cash transactions and financial documents

Key Responsibilities:

• Offering solutions and Cross selling Bank’s retail banking and third party products as per assigned budgets. (Eg. Life insurance, General insurance, Mutual Funds, Loans etc.)
• Achieve Business budgets as assigned by the organization on a monthly basis consistently.
• Generating referrals and leads of new customers for sale of bank’s products.
• Promoting bank’s products by taking part in marketing activities and customer visits outside the branch.
• Contact existing customers for bringing in more deposits and cross selling of bank’s products.
• Timely and accurate processing of customer transactions and requests.
• Handle customer queries and provide correct solutions to ensure there are no customer complaints.
• Follow all compliance guidelines (regulatory and legislative) for each activity released from time to time.
• Ensure that all audit requirements of the bank are met optimum audit rating.
• Complete all mandatory certifications required for the role (EUIN, SP Certification etc.)
• Complete all learning activities/ trainings conducted by the bank from time to time.
• Daily entry of interaction with customers in bank’s CRM system.
• Participate and follow all initiatives/ Campaigns/ Drives that are undertaken by the bank from time to time

Preferred candidate profile

For successful execution of the job, the candidate should possess the following:

• Knowledge of banking regulations and norms
• Maintain a high level of knowledge of banking products and services
• Good communication (both verbal and written) skill in both English and the local language
• Ability to handle pressure and meet deadlines
• Good networking and relationship building skills.