Branch Manager - Direct Sales Force - Lakhisarai

Birla Carbon; India; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Birla Carbon is looking for a Branch Manager - Direct Sales Force for Lakhisarai. The successful candidate will lead the branch by developing effective sales strategies and managing resources to achieve business targets. Key responsibilities include managing the sales force, ensuring customer retention, and maintaining operational efficiency. The position requires a proven track record in sales, team management, and an ability to navigate market challenges. This role is crucial for enhancing the branch's market share and brand value.

Qualifications

• Experience in direct sales and managing a team successfully.
• Strong understanding of market dynamics and competition.
• Ability to implement effective training and mentoring programs.

Responsibilities

• Lead the branch with sales strategies and achieve business targets.
• Promote and manage the productivity of the sales force.
• Ensure compliance and efficient administration of branch operations.

Job description

Branch Manager - Direct Sales Force - Lakhisarai

Designation: Branch Manager - Direct Sales Force – Lakhisarai.

Job Purpose

To lead the assigned branch by effective planning and management of resources and ensuring achievement of agreed business targets through effective sales strategies, helping the branch lead in terms of market share and brand equity in a cost‑effective manner.

Job Challenges

• Performing despite unethical market practices prevailing in the market
• Retention of the Quality Sales Force amid stiff competition
• Ensuring quality of new advisors being introduced into the system, given practical constraints in meeting all recruiters
• Equipping new advisors with proper knowledge, given poor turnout in training programs

Key Result Areas and Supporting Actions

• KRA 1: Plan sales strategies and achieve branch business targets in terms of number of agents, productivity, new premium, and persistency of business.
  • Scan the market for emerging opportunities and competition and plan for branch progress.
  • Ensure strategies include effective product mix, customer tapping, contests and delivery of investment advisory.
  • Implement and monitor the plans for success.
• KRA 2: Promote productivity of the field force through effective people management.
  • Ensure regular training of advisors and provide the latest company input to them.
  • Discuss promotional infrastructure decisions and review progress in terms of competition, activisation and club membership.
  • Establish good working habits, undertake productivity improvement drives, and organise specialised training programmes.
• KRA 3: Ensure persistency of the business to enhance business goals.
  • Perform random quality checks to maintain desired persistency levels.
  • Ensure post‑sales servicing is carried out to retain customers.
• KRA 4: Inculcate a culture of financial discipline in the branch to maintain control on revenue.
  • Maintain strict control on cash transactions in the branch.
  • Keep budget control on all capital and operating expenses incurred.
• KRA 5: Ensure 100 % compliance to run smooth operations and enhance productivity.
  • Monitor process adherence at the branch.
  • Provide regular updates to the sales force/operations staff regarding changes in Underwriting/IRDA Guidelines as well as sales processes.
• KRA 6: Drive sales promotional activities to achieve business numbers.
  • Initiate and implement different activities to promote sales and recruitment.
  • Liaise with concerned HO teams to drive central initiatives.
  • Ensure adequate promotional effort is delivered to existing and potential customers.
• KRA 7: Recommend product and process improvement to enhance efficiencies and customer satisfaction.
  • Evaluate customer response to products, services, processes and people and suggest innovations, improvements and changes in these areas.
• KRA 8: Ensure effective administration of the branch to sustain smooth functioning and operations in a cost‑effective way.
  • Ensure general administration of the branch is as per requirement.
• KRA 9: Team Management.
  • Provide continuous on‑the‑job training and skill enhancement for the team.
  • Mentor, supervise and coach the team.
  • Provide both on‑the‑job and classroom training for skill enhancement.
  • Ensure periodic job rotation to give higher exposure to team members on all aspects.