Branch Manager Branch Banking

AU Small Finance Bank; Yamunanagar; On-site; INR 1,500,000 - 2,500,000; Full time

Job summary

AU Small Finance Bank Limited is seeking a seasoned professional to lead branch operations, customer service, and retail product marketing. You will drive business growth by achieving targets in CASA, yield, and fee income while maintaining customer quality.

Responsibilities include managing branch sales/service, building retail relationships, executing cross-sell strategies, and promoting campaigns to boost productivity and customer satisfaction.

Qualifications

• Strong banking knowledge across front-end operations, products, and services.
• Understanding of KYC, AML, and regulatory compliance.

Responsibilities

• Lead overall branch operations, customer service, and retail product marketing.
• Drive CASA book growth, yield, fee income and business quality targets.
• Manage branch sales and service environment and deepen relationships with retail customers.
• Plan and execute cross-sell strategies and improve sales productivity.
• Lead local sales campaigns and promotions and ensure customer satisfaction.

Skills

Professional Communication

Relationship Management

Business tact & Negotiations

Job description

Full Time

Job Description

Group Company: AU Small Finance Bank Limited

Office Location:

Position description: Lead overall branch operations, customer service, and retail product marketing. Drive business growth by achieving targets in book size, yield, fee income, and customer quality.

Primary Responsibilities

• Drive CASA book growth, yield, fee income, and business quality targets.
• Manage branch sales and service environment effectively.
• Build and deepen relationships with retail customers.
• Plan and execute cross-sell strategies and improve sales productivity.
• Lead local sales campaigns and promotions.
• Foster a customer-centric culture that ensures high engagement and satisfaction.

Additional Responsibilities

• Coordinate with BOSM and team leaders to drive business growth.
• Oversee daily branch operations, including vault, ATM, teller, and customer service functions.
• Ensure adherence to Business TAT and recommend cases beyond DOP to higher authorities.
• Maintain knowledge of all bank products and support new product rollouts.
• Monitor and control branch expenses and acquisition costs.
• Ensure ethical practices in customer acquisition and servicing.
• Track weekly branch performance and business progress.
• Plan manpower, conduct appraisals, and manage staff motivation and retention.
• Develop alternate channels for CASA sourcing and customer acquisition.
• Train branch staff regularly on products and competition.
• Support employee engagement, job satisfaction, and team commitment to service.

Reporting Team

• Reporting Designation:
• Reporting Department:
• Category:
• Field specialization:
• Degree:
• Academic score:
• Institution tier:

Required Certification/s:

Required Training/s:

Required work experience

• Role: Manager/Sr. Manager
• Years of experience: 6 to 7

Key Performance Indicators: CASA Book Growth, Fee-Based Income Achievement, Sales Productivity, Customer Satisfaction Score (CSAT), Business Turnaround Time (TAT), Staff Retention Rate, Compliance Adherence Score, Audit Rating, Cross-Sell Ratio, Employee Training Completion Rate, Customer Acquisition Cost, Branch Expense Management

Required Competencies

• Strong analytical and problem-solving skills
• Excellent written and verbal communication
• Effective people management and team leadership
• Attention to detail and ability to identify early warning signals
• Hardworking, detail-oriented, and focused on integrity
• Growth-driven with industry awareness
• Customer-focused with a commitment to teamwork
• Ability to nurture talent and foster development

Required Knowledge

• Strong understanding of banking products, services, and front-end operations.
• Knowledge of KYC, AML, and regulatory compliance.
• Familiarity with customer grievance handling and service quality standards.
• Basic knowledge of cross-selling techniques and product positioning.
• Proficiency in core banking systems and transaction processing.

Required Skills

• Professional Communication - Regional language proficiency, verbal and written fluency, soft-spoken
• Relationship Management - Client-Centric Approach, respectful
• Business tact & Negotiations - resolving Conflict

Required abilities

• Physical fitness
• Mental agility
• Ability to do extensive work
• Ability to handle work pressure and demanding clients
• Other: NA

Specific requirements

• Travel: Low
• Vehicle: NA
• Pay Rate: NA
• Contract Types: Permanent
• Time Constraints: Flexibile workhours as per business requirement
• Compliance Related: 1. Aherence to Code of Conduct policy of the bank2. Non-disclosure of confidential information about bank, clients3. Responsible handling of bank assets s.a. ID Card, SIM, Marketing material, digital devices, Receipt book etc.Ensure adherence to all regulatory guidelines, bank policies, and code of conduct.Coordinate and liaise with regulatory bodies and relevant external organizations.Address critical issues and potential risks promptly and transparently.Maintain a high standard of compliance across all branch functions.
• Union Affiliation:

Job Snapshot

Updated Date

05-11-2026

Job ID

Job52352

Department

Location