Job Summary
The Branch Manager (Retail Liability) is responsible for leading the branch to achieve strategic business targets by driving the growth of the retail liability bookspecifically Current Accounts, Savings Accounts (CASA), Term Deposits, and Wealth Management products. This role combines business leadership, people management, and operations to ensure the branch achieves profitability while maintaining excellent service standards and strict regulatory compliance.
Key Responsibilities Business Strategy & Liability Growth
- Drive total branch profitability by aggressively building the retail liability portfolio (CASA and Fixed Deposits).
- Formulate local marketing strategies to capture market share within the branch's catchment area.
- Lead external business development efforts to acquire high-value HNIs, corporate salary accounts, and institutional clients.
Team Leadership & Performance Management
- Manage and mentor branch staff, including Relationship Managers, Sales Executives, and Customer Service Officers.
- Assign individual business targets, monitor daily performance, and provide active coaching to close performance gaps.
- Foster a collaborative, high-energy sales culture focused on cross-selling wealth, insurance, and retail asset products.
Customer Experience & Retention
- Build strong relationships with top-tier clients of the branch to ensure long-term loyalty and retention.
- Establish a customer-first branch culture that resolves grievances quickly and minimizes turnaround times.
- Drive digital adoption among the branch's customer base to migrate transactions to online and mobile channels.
Operations, Compliance & Risk Management
- Ensure full compliance with Reserve Bank of India (RBI) guidelines, Know Your Customer (KYC) norms, and Anti-Money Laundering (AML) standards.
- Oversee daily branch operations, cash management, and security protocols to ensure error-free audits.
- Mitigate operational and credit risks by implementing strict internal control mechanisms.