Branch Manager

Pegasus Panels; Lucknow; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Pegasus Panels invites an experienced Branch Manager to lead sales and channel development in the UP region from Lucknow. The role demands hands-on leadership, strong dealer networks, and a track record in driving growth in laminates and plywood.

You will manage a sales team, build market presence, monitor credit and collections, and collaborate with architects and designers to expand the customer base across Uttar Pradesh. Willingness to travel is essential.

Qualifications

• 8–12 years of experience in Laminates and Plywood.
• Strong channel sales and distributor management.
• Experience in market development and team leadership.
• Excellent negotiation and communication skills.
• Willingness to travel across UP.

Responsibilities

• Achieve sales targets via Dealers, Distributors, Architects, Interior Designers, Contractors, Carpenters, and Institutional Accounts.
• Drive Primary & Secondary Sales through the sales team and channel partners.
• Identify, appoint, and develop new Dealers/Distributors; strengthen existing relationships.
• Identify new markets and convert low/no-sales territories into revenue-generating markets.
• Manage channel partners, market coverage, and product availability.
• Lead, train, motivate, and monitor the sales team.
• Develop relationships with Architects, Interior Designers, Contractors, and Carpenters; conduct influencer activities.
• Monitor credit, collections, outstanding, and bad debts to minimize revenue leakage.
• Manage branch/region sales budgets, expenses, and profitability.
• Track competitor activities, pricing, schemes, market trends, and brand positioning.
• Submit regular MIS to Senior Management.
• Participate in management reviews and implement area-specific action plans.

Skills

Channel sales

Distributor management

Market development

Team leadership

Negotiation

Communication

Business development

Travel readiness

Job description

Job Description: Branch Manager - UP

Location: Lucknow
Experience: 8 to 12 Years
Industry: Laminate / Plywood

Role Purpose

Responsible for achieving sales, market expansion, channel development, team management, and profitability for the assigned UP region.

Key Responsibilities

• Achieve annual, quarterly and monthly sales targets through Dealers, Distributors, Sub-Dealers, Architects, Interior Designers, Contractors, Carpenters, and Institutional Accounts.
• Drive Primary & Secondary Sales through the sales team and channel partners.
• Identify, appoint, and develop new Dealers/Distributors and strengthen existing channel relationships.
• Identify new and untapped markets and convert low/no-sales territories into revenue-generating markets.
• Manage key channel partners and ensure effective market coverage and product availability.
• Lead, train, motivate, and monitor the performance of the sales team.
• Develop relationships with Architects,Interior Designers, Contractors, and Carpenters and conduct influencer activities.
• Monitor credit, collections, outstanding, and bad debts to minimize revenue leakage.
• Manage branch/region sales budgets, expenses, and profitability.
• Track competitor activities, pricing, schemes, market trends, and brand positioning.
• Submit regular sales, market, competitor, and performance MIS to Senior Management.
• Participate in management reviews and implement area-specific action plans for business growth.
• Ensure adherence to company policies, processes, and strategic objectives.

Candidate Profile

• 8 to 12 years of experience in Laminates, Plywood Industry.
• Strong experience in channel sales, distributor management, market development, and team handling.
• Good knowledge of the UP market and dealer/distributor network.
• Strong leadership, negotiation, communication, and business development skills.
• Willingness to travel extensively across UP.