Biz Tech Leader, Amazon DSP – India, Amazon DSP - India Advertising

Amazon; Karnataka; On-site; INR 4,000,000 - 8,000,000; Full time

Job summary

Amazon Advertising seeks a Biz Tech Leader to own and scale the Amazon DSP business in India. You will drive revenue growth, manage publisher partnerships, and lead demand strategies with product, engineering, and frontline sales teams.

The role requires deep programmatic ad-tech expertise, proven P&L ownership, and strong stakeholder management to achieve ambitious India market objectives.

Qualifications

• 10+ years of experience in digital advertising, ad-tech, or programmatic media buying/selling.
• 5+ years in revenue-generating roles with direct P&L ownership.
• Deep understanding of DSP/SSP ecosystems, programmatic buying (RTB, PMP, Programmatic Guaranteed).
• Proven experience in ad networks, publisher supply management, demand generation, and/or ad sales.
• Strong expertise in display and video ad formats, campaign management, metrics, and yield optimization.
• 4+ years in business development, publisher acquisition or supply-side partnerships, and agency partnerships.
• Bachelor’s degree in Engineering, Business, or related field; MBA preferred.
• 5+ years of team management experience.

Responsibilities

• Revenue & P&L ownership: Define and execute strategies to grow programmatic advertising revenue across display and video formats.
• Publisher supply & business development: Lead publisher acquisition strategy and build relationships with premium publishers to expand inventory.
• Demand generation: Partner with Sales, Account Management, and Marketing to drive advertiser adoption of Amazon DSP.
• Programmatic strategy: Define India DSP product and business roadmap leveraging RTB, PMP, and Programmatic Guaranteed.
• Ad format innovation: Drive growth of display, video, audio, and emerging formats for India.
• Technology & product partnership: Collaborate with PM and engineering to align roadmap with growth.
• Metrics & analytics: Establish KPIs including fill rate, eCPM, revenue yield, and ROAS.
• Stakeholder management: Align with WW Ads, India Ads, Demand teams, and external partners.

Skills

P&L ownership

Programmatic ad tech

DSP/RTB expertise

Publisher acquisition

Strategic partnerships

Cross-functional leadership

Data-driven decision making

Team management

Revenue growth

Education

Bachelor’s degree in Engineering/Business

MBA preferred

Job description

Amazon Advertising is one of the fastest-growing business units at Amazon, operating at the intersection of e-commerce and advertising. Amazon DSP (Demand-Side Platform) enables advertisers to programmatically buy display, video, and audio ads both on and off Amazon properties, helping them reach relevant audiences across the open web and Amazon-owned inventory. We believe that advertising, when done well, enhances the customer experience and generates positive ROI for our advertising partners.

Key job responsibilities

We are looking for a Biz Tech Leader to own and scale the Amazon DSP business in India. This is a high-impact role that combines technology, business development, and revenue growth. The ideal candidate brings deep expertise in digital advertising and programmatic ecosystems, with a proven track record of building and scaling ad-tech businesses. You will own the P&L for your product area, drive publisher supply acquisition, demand strategies, and partner closely with product, engineering, and frontline sales teams to build differentiated capabilities for the India market. You will work with a dedicated product and engineering team and collaborate extensively with WW Ads, India Sales & Account Management, and cross-functional stakeholders. You will be responsible for establishing key metrics, setting and meeting goals on business/product metrics, advertiser engagement, publisher partnerships, and revenue growth. You will drive key business and CX metrics including advertising revenue, DSP utilization, fill rates, yield optimization, and ad relevance.

• Revenue & P&L Ownership: Own the Amazon DSP India revenue targets. Define and execute strategies to grow programmatic advertising revenue across display and video ad formats.
• Publisher Supply & Business Development: Lead publisher acquisition strategy for the India market. Build and scale relationships with premium publishers to expand inventory supply on the Amazon DSP network.
• Demand Generation: Partner with Sales, Account Management, and Marketing teams to drive advertiser adoption of Amazon DSP. Develop go-to-market strategies for new ad products and formats.
• Programmatic Strategy: Define the India DSP product and business roadmap leveraging deep understanding of programmatic buying, real-time bidding (RTB), private marketplaces (PMP), and programmatic guaranteed deals.
• Ad Format Innovation: Drive adoption and growth of display, video, audio, and emerging ad formats. Identify market-specific opportunities for India.
• Technology & Product Partnership: Collaborate with product management and engineering teams to influence the product roadmap, prioritize India-specific feature development, and ensure technical capabilities align with business growth aspirations.
• Metrics & Analytics: Establish and monitor key performance indicators including fill rate, eCPM, revenue yield, advertiser ROAS, omnichannel, publisher monetization, and campaign delivery metrics.
• Stakeholder Management: Engage with WW Ads leadership, India Ads leadership, Demand teams, and external partners to align on strategy and execution.

About the team

The Amazon DSP India team's north star is to make Amazon DSP the partner of choice for customers seeking to achieve their performance marketing and branding objectives. We operate in a fast-paced, high-growth environment where we continuously build and enhance product capabilities to improve shopper engagement and advertiser experience. The team works on programmatic advertising, combining Amazon's unique audience insights with world-class ad-tech infrastructure to deliver measurable outcomes for advertisers and publishers alike.

Basic Qualifications

• Bachelor's degree or equivalent
• 10+ years of experience in digital advertising, ad-tech, or programmatic media buying/selling
• 5+ years of experience in revenue-generating roles with direct P&L ownership
• Deep understanding of DSP/SSP ecosystems, programmatic buying (RTB, PMP, Programmatic Guaranteed), ad exchanges, and ad-serving technologies
• Proven experience in ad networks, publisher supply management, demand generation, and/or ad sales
• Strong expertise in display and video ad formats, campaign management, metrics, and yield optimization
• 4+ years of experience in business development, specifically in publisher acquisition or supply-side partnerships, and agency partnerships.
• Bachelor's degree in Engineering, Business, or related field; MBA preferred
• 5+ years of team management experience

Preferred Qualifications

• Past experience in product management and/or engineering roles within ad-tech companies or platforms
• Experience building or scaling a DSP, SSP, ad exchange, or ad network from the ground up
• Familiarity with Amazon Advertising products (Sponsored Ads, Amazon DSP, Amazon Publisher Services)
• Experience working in the India digital advertising market with knowledge of local publisher landscape, regulatory environment, and advertiser ecosystem
• Experience delivering technology products and services in a high-growth environment
• Strong analytical skills with the ability to use data to drive decisions and measure business impact
• Excellent communication skills with the ability to influence senior leadership and external partners

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