Bengaluru, India Senior Associate Creative Design O&O Ecommerce E-business / Digital

PUMA Gruppe; Bengaluru; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

PUMA is seeking a Senior Associate Creative Design O&O Ecommerce to drive visual merchandising on puma.com and app, shaping the online shopping journey with storytelling. The ideal candidate blends trend insight with data-driven decisions and can implement site merchandising within the provided toolset.

You will collaborate across Marketing, CRM, Social, and Merchandising teams to deliver compelling product storytelling, manage launches, and optimize navigation, category pages, and homepage

Qualifications

• Proven ability to stay ahead of social, sports, and fashion trends.
• Strong project management and multitasking capabilities.
• Analytical approach to decision-making and customer relevance.
• Great interpersonal skills and teamwork orientation.
• Ability to build relationships with internal and external partners.
• Adaptive and proactive mindset in fast-paced environments.

Responsibilities

• Be active on the latest sports/fashion trends and translate them on website.
• Plan and manage the merchandising calendar for Puma.com with campaigns.
• Handle product launches, coordinating with CRM, Social, and Demand Gen.
• Define site navigation, filtering, and product assortment for discovery.
• Align homepage content with brand and site priorities.
• Collaborate with Marketing, SEO, CRM, Cataloging, and more teams.
• Own all website merchandising tools and improve homepage performance.
• Review competitors and other Puma regional sites for improvements.
• Use Google Analytics data to drive site optimizations.
• Coordinate with merchandising and warehouse to manage inventory.

Skills

Social trends awareness

Sports fashion awareness

Adaptability

Project management

Multitasking

Trend understanding

Proactivity

Analytical thinking

Interpersonal skills

Stakeholder management

Job description

Senior Associate Creative Design O&O Ecommerce

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Position Summary:

The Senior Associate - O&O eCommerce Site Merchandising for puma.com will manage visual merchandising on the website and app and drive user’s online shopping journey through innovative storytelling. The right candidate for this role will blend an eye for social, sports and fashion trends, with an strong appreciation for data. They understand the evolving consumer preferences are able to reflect that on site. They will need to envision compelling and clear ways to tell product stories through site merchandising and be able to implement these with the toolset provided.

Key Objectives:

• Be active on the latest sports/fashion trends and translate them on website, seamlessly presenting puma products in innovative ways.
• Plan and manage the merchandising calendar for Puma.com, defining event‑specific refreshes, campaigns, promotions, and launches.
• Handle key product launches for the season, adhering to strict site guidelines and working closely with CRM, Social, and Demand Generation teams.
• Define and manage site navigation, filtering, category management, and product assortment to optimize customer discoverability, purchase flow, and product positioning.
• Strategically align homepage content, landing pages, and category pages to tell a cohesive story, consistent with brand and site priorities.
• Proactively collaborate with cross‑functional teams, including Marketing, SEO, Search, CRM, Digital Marketing, Affiliates, Merchandising, Category, Cataloging, Customer Care, Warehouse, and Product Management, to drive continuous site improvements.
• Take ownership of all website merchandising tools.
• Monitor and enhance the performance of the homepage and all other promotional spaces throughout the site.
• Regularly review key competitors and other PUMA regional websites to identify opportunities for improvement.
• Use Google Analytics data to determine and implement optimizations on the website.
• Manage inventory optimization for the site by coordinating with the merchandising, catalog, and category teams.
• Work closely with the category and warehouse teams to manage launch article inventory effectively.

Key Performance Indicators:

• CTR (Click-Through Rate) of homepage banners and stories.
• Increase in Add-to-Cart actions.
• 100% on-time launches and events

Organizational relationships:

• Internal: eCommerce, Product, Merchandising, Demand, Customer experience team

Eligibility Criteria And Functional Competencies Required:

• Avid interest social, sports/fashion trends.
• Ability to thrive in a fast‑paced, dynamic environment; adaptable and responsive to rapid change.
• Strong project management and organizational skills, with the ability to multitask and work under pressure.
• Understanding of current trends and their relevance to our customers.
• Proactive mindset, with a willingness to go the extra mile and the ability to think on their feet.
• Analytical approach to decision-making.
• Strong interpersonal skills and a team player.
• Ability to manage and develop functional relationships with key internal and third‑party partners.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.