Intern- Performance Marketing

PUMA Gruppe; Bengaluru; On-site; INR 223,000 - 391,000; Part time

Job summary

PUMA invites applications for a 3-month internship in Bengaluru to join the Demand Generation team. You will work under the Senior Manager Performance Marketing to support internal/external stakeholders, campaigns, and brand visibility on key e-commerce platforms.

This paid internship (duration can extend) offers exposure to budgeting, ROAS targets, and data-driven optimization, with mentoring and the chance to contribute to real campaigns within a global sports brand.

Qualifications

• Pursuing or recently completed a Bachelor’s/Master’s in Marketing, Digital Marketing, Advertising, Communications, Business Administration, Commerce or related field.
• Candidates pursuing or recently completed BBA, B.tech, B.Com, BMS, BBM, MBA, PGDM or similar programs will be preferred.
• Relevant certifications or coursework in Digital Marketing, Google Ads, Meta Ads, SEO, Analytics or Performance Marketing will be an added advantage.

Responsibilities

• Support relationship management with internal/external stakeholders for demand generation.
• Assist in planning, executing and optimizing high-impact paid marketing campaigns.
• Contribute to brand visibility on key E‑Commerce platforms.
• Analyze performance data to identify insights and growth opportunities.
• Collaborate with Business, Brand, Merchandising and Analytics teams.
• Support continuous experimentation to improve marketing efficiency.

Skills

Digital Marketing

Performance Marketing

Analytics

Campaign Management

Education

Bachelor’s/Master’s in Marketing

Tools

Google Ads

Meta Ads

SEO

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy.

Duration: 3 months (We can extended the internship if needed)

Position Summary: We are looking for a passionate & smart individual to join demand generation team at PUMA. This role will be responsible for managing relationship with internal/external stakeholders, performance marketing, brand visibility on key E-Commerce platforms.

Reports to: Senior Manager Performance Marketing

Key Objectives

• Own and optimize an annual performance marketing budget of ~₹2030 Cr.
• Drive revenue growth while delivering ROAS and profitability targets.
• Plan, execute and optimize high-impact paid marketing campaigns.
• Analyze performance data to identify insights and growth opportunities.
• Collaborate with Business, Brand, Merchandising and Analytics teams.
• Drive continuous experimentation to improve marketing efficiency.

Key Performance Indicators

• Revenue & ROAS Achievement
• Marketing Budget Efficiency
• Campaign Execution & Optimization
• Growth in New Season/Product Visibility

Eligibility Criteria And Functional Competencies Required: Experience

• Pursuing or recently completed a Bachelors/Masters degree in Marketing, Digital Marketing, Advertising, Communications, Business Administration, Commerce or a related field.
• Candidates pursuing or recently completed BBA, B.tech, B.Com, BMS, BBM, MBA, PGDM, or similar programs will be preferred.
• Relevant certifications or coursework in Digital Marketing, Google Ads, Meta Ads, SEO, Analytics or Performance Marketing will be an added advantage.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination.

At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience. To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide.

Welcome to Bangalore, India, one of the liveliest places in the world. With its lively mix of nationalities, PUMA feels right at home.