Senior Associate Creative Design O&O Ecommerce

PUMA Sports India Pvt Ltd.; Bengaluru; On-site; INR 900,000 - 1,200,000; Full time

Job summary

PUMA India Pvt Ltd is seeking a Senior Associate - O&O eCommerce Site Merchandising for puma.com to manage visual merchandising and drive the online shopping journey with innovative storytelling.

The role blends fashion trends with data-driven insights, requiring collaboration with Marketing, SEO, CRM, Digital Marketing, and Product teams to optimize navigation, category positioning, and launches.

Qualifications

• Strong visual sense and ability to translate trends into on-site storytelling.
• Experience managing e-commerce merchandising calendars and launches.
• Analytical mindset with ability to act on data from analytics tools.

Responsibilities

• Manage visual merchandising on puma.com and app.
• Drive online shopping journey with storytelling and product storytelling.
• Plan merchandising calendar for events, refreshes, campaigns and launches.
• Define site navigation, filters, categories and product assortment.
• Align homepage, landing pages and category pages with brand priorities.
• Collaborate with Marketing, SEO, CRM, Digital Marketing, Affiliates, Merchandising, Cataloging, and Warehouse teams.
• Own website merchandising tools and monitor performance of promos and homepage.

Skills

Visual merchandising

E-commerce

Data analysis

Project management

Cross-functional collaboration

Tools

Google Analytics

CRM

Job description

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and to let our individual talent and experience shine.

YOUR MISSION

Reports to: Teamhead O&O E-Commerce

Position Summary

The Senior Associate - O&O eCommerce Site Merchandising for puma.com will manage visual merchandising on the website and app and drive user’s online shopping journey through innovative storytelling. The right candidate for this role will blend an eye for social, sports and fashion trends, with an strong appreciation for data. They understand the evolving consumer preferences are able to reflect that on site. They will need to envision compelling and clear ways to tell product stories through site merchandising and be able to implement these with the toolset provided.

Key Objectives

• Be active on the latest sports/fashion trends and translate them on website, seamlessly presenting puma products in innovative ways.
• Plan and manage the merchandising calendar for Puma.com, defining event-specific refreshes, campaigns, promotions, and launches.
• Handle key product launches for the season, adhering to strict site guidelines and working closely with CRM, Social, and Demand Generation teams.
• Define and manage site navigation, filtering, category management, and product assortment to optimize customer discoverability, purchase flow, and product positioning.
• Strategically align homepage content, landing pages, and category pages to tell a cohesive story, consistent with brand and site priorities.
• Proactively collaborate with cross-functional teams, including Marketing, SEO, Search, CRM, Digital Marketing, Affiliates, Merchandising, Category, Cataloging, Customer Care, Warehouse, and Product Management, to drive continuous site improvements.
• Take ownership of all website merchandising tools.
• Monitor and enhance the performance of the homepage and all other promotional spaces throughout the site.
• Regularly review key competitors and other PUMA regional websites to identify opportunities for improvement.
• Use Google Analytics data to determine and implement optimizations on the website.
• Manage inventory optimization for the site by coordinating with the merchandising, catalog, and category teams.
• Work closely with the category and warehouse teams to manage launch article inventory effectively.

Key Performance Indicators

• CTR (Click-Through Rate) of homepage banners and stories.
• Increase in Add-to-Cart actions.
• 100% on-time launches and events.

Organizational relationships

• Internal: eCommerce, Product, Merchandising, Demand, Customer experience team
• External: Vendors & Partner

YOUR TALENT

• Avid interest social, sports/fashion trends.
• Ability to thrive in a fast-paced, dynamic environment; adaptable and responsive to rapid change.
• Strong project management and organizational skills, with the ability to multitask and work under pressure.
• Understanding of current trends and their relevance to our customers.
• Attention to detail.
• Proactive mindset, with a willingness to go the extra mile and the ability to think on their feet.
• Analytical approach to decision-making.
• Strong interpersonal skills and a team player.
• Ability to manage and develop functional relationships with key internal and third-party partners.

PUMA provides equal opportunities for all job applicants, regardless of race, color, religion, national origin, sex, gender identity or expression, sexual orientation, age, or disability. Equality for all is one of the core principles at PUMA and we do not tolerate any form of harassment or discrimination. At PUMA, every application is reviewed by real people who are committed to fairness, transparency, and equal opportunity - no matter your background, identity, or experience.

To ensure our process stays true to these values, no automated systems or AI tools are used to make hiring decisions. Every decision is made by real people -with real judgment and accountability. We may use functions supported by Artificial Intelligence (AI) to carry out isolated organizational steps, such as scheduling interviews. These functions have no influence on decisions in the application process. We believe in creating spaces where everyone is welcome, celebrated, and empowered to contribute authentically. Because at PUMA, whoever wants to play, can play.

PUMA is a global sports brand creating footwear, apparel, and accessories that inspire athletes and everyday movers. The PUMA Group owns PUMA, Cobra Golf, and stichd, operates in 120+ countries, and has around 22,000 employees worldwide. At PUMA, we are in constant pursuit of faster. That extends beyond our support of the fastest athletes in the world. We also work to be fast in how we adapt to and connect with the constantly changing world around us. Through innovative design, iconic footwear and apparel, and authentic partnerships, we aim to always push what’s next in both sport and culture. PUMA supports over 21,000 employees across 120+ countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.