BD Event Manager

Cog Culture; Gurugram District; On-site; INR 800,000 - 1,100,000; Full time

Benefits offered by this job

Fixed salary

Performance-based incentives

Exposure to leading clients

Growth opportunities

Job summary

Cog Culture in Gurgaon, Haryana, India, is seeking a dynamic Business Development Manager – Events to drive new business and revenue growth for our experiential marketing vertical. You will build a strong client network, craft compelling proposals, and close deals with creative and production teams.

You should have 2–6 years in BD/sales within advertising/events, excellent communication and negotiation skills, and a willingness to travel for client meetings and site visits.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field (MBA preferred).
• 2–6 years of BD/sales in advertising/events/experiential marketing.
• Proven track record of meeting or exceeding sales targets.
• Strong existing network of corporate clients and marketing decision-makers is a plus.
• Excellent communication, negotiation, and presentation skills.
• Willingness to travel for client meetings and site visits as required.
• Proficiency in MS Office/Google Workspace; familiarity with CRM tools is a plus.

Responsibilities

• Identify and pursue new BD opportunities in events and experiences.
• Build a strong sales pipeline via networking and referrals.
• Prepare pitches, proposals, and presentations for clients.
• Collaborate with creative, production, and operations teams on concepts and costings.
• Negotiate contracts and close deals within margins.
• Manage client relationships and identify upsell opportunities.
• Track market trends and represent the agency at events.

Skills

Communication skills

Negotiation

Presentation skills

Networking

Education

Bachelor's degree in Marketing/Business Admin/MMS

MBA preferred

Tools

CRM tools

MS Office

Google Workspace

Job description

Job Description:

About This Job

Cog Culture

Location

Gurugram, Haryana, India

Work Mode

On-site

Industry

Advertising Services

Job Description

Job Description: Business Development Manager – Events

Department: Business Development / Client Servicing

Location: Gurgaon

Employment Type: Full-Time

About The Role

We are looking for a dynamic and results-driven Business Development Manager – Events to drive new business acquisition and revenue growth for our agency's events and experiential marketing vertical. The ideal candidate will have a strong network in the industry, a sharp eye for opportunity, and the ability to convert leads into long-term client relationships.

Key Responsibilities

• Identify, prospect, and pursue new business opportunities for BTL/experiential/event-based mandates (corporate events, brand activations, exhibitions, product launches, conferences, if applicable, etc.)
• Build and maintain a strong sales pipeline through networking, cold outreach, referrals, and industry events.
• Prepare and deliver compelling pitches, proposals, and presentations to prospective clients.
• Collaborate with the creative, production, and operations teams to develop winning event concepts and accurate costings.
• Negotiate commercial terms, contracts, and close deals within approved margins.
• Maintain and grow relationships with existing clients to identify upsell/cross-sell opportunities.
• Track market trends, competitor activity, and emerging opportunities in the events/advertising space.
• Represent the agency at industry events, trade shows, and networking functions.
• Maintain accurate records of leads, pipeline status, and revenue forecasts (CRM reporting).
• Work closely with the finance team to ensure timely invoicing and payment collection from clients.
• Meet or exceed monthly/quarterly/annual revenue and client acquisition targets.

Requirements

• Bachelor's degree in Marketing, Business Administration, Mass Communication, or related field (MBA preferred)
• 2–6 years of experience in business development/sales, preferably within an advertising, events, or experiential marketing agency
• Proven track record of meeting or exceeding sales targets
• Strong existing network of corporate clients, brand managers, or marketing decision-makers is a plus
• Excellent communication, negotiation, and presentation skills
• Ability to understand client briefs and translate them into commercially viable event solutions
• Comfortable working under tight deadlines and managing multiple pitches simultaneously
• Proficiency in MS Office/Google Workspace; familiarity with CRM tools is a plus
• Willingness to travel for client meetings and site visits as required

What We Offer

• Competitive fixed salary plus performance-based incentives
• Opportunity to work with a creative, fast-paced team on high-visibility brand campaigns and events
• Exposure to leading clients across industries
• Growth path into senior BD/leadership roles