Assistant Manager – Digital Marketing

Transport Corporation of India Limited; Gurgaon; On-site; INR 800,000 - 1,200,000; Full time

Job summary

Transport Corporation of India Limited seeks an Assistant Manager – Digital Marketing to lead social media management, and drive data-driven digital campaigns for B2B logistics. The role requires 8-15 years of experience, with a focus on performance marketing, content creation, and analytics to elevate brand visibility and customer acquisition.

Responsibilities include managing content, campaigns, community engagement, and continuous analytics for improvements in the brand score across channels.

Responsibilities

• Social Media Management for the brand across key channels.
• Oversee Digital Marketing strategy and execution.
• Drive Performance Marketing campaigns with clear KPIs.
• Content Creation aligned with brand voice and goals.
• Engage communities and monitor brand sentiment.
• Analyze results and implement course corrections for Brand Score.

Skills

Social Media Management

Content Creation

Performance Marketing

Analytics

Job description

Job Title

Assistant Manager – Digital Marketing

Grade

C4

Function

Marketing & BD

Job Location

CRPO

Experience

• 8-15 years

Education

• 5 to 7 Years in Content Creation, Design, Digital Marketing, Social Media
  Management & Performance Marketing

Job Purpose

To employ a high quality Digital Marketing Manager with social media management and performance marketing experience to strategically position the organization in the market, enhance brand visibility, drive customer acquisition, and leverage data-driven approaches for sustained success in the competitive B2B logistics sector.

Key Responsibilities

• Social Media Management
• Digital Marketing Manager
• Performance Marketing
• Content Creation
• Community Engagement
• Analytics, Course Correction, & Brand Score Improvement