Associate, Specialist, Digital Marketing, Group Marketing and Communications

DBS Bank Ltd; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

DBS Bank Ltd is seeking a Marketing and Communications professional in Mumbai to manage social media presence, digital campaigns, and webpages. You will translate business priorities into channel-ready content, improve performance through data and insights, and coordinate with internal teams and agencies to ensure timely, compliant execution.

You will lead content creation, optimize campaigns, and drive in-house AI content initiatives while delivering regular reporting and actionable insights

Qualifications

• Strong working knowledge of social media, publishing and listening tools.
• Ability to interpret data and translate findings into optimization actions.
• Ability to manage agencies and collaborate with stakeholders.
• Attention to detail and ability to manage multiple priorities in a regulated environment.
• Familiarity with AI and content-production tools.

Responsibilities

• Own the annual and monthly channel strategy, content pillars and integrated content calendar.
• Use platform best practices and social insights to improve engagement and growth.
• Partner with business units and agencies to shape briefs and maintain coverage across priorities.
• Identify collaborations, moment marketing opportunities and A/B tests.
• Build in-house content and AI capabilities with agency partners.

Skills

Social media strategy

Content optimisation

Data interpretation

Agency management

Stakeholder collaboration

Attention to detail

AI content tools

Tools

Social media tools

Web analytics

Job description

About the Role:

The role manages DBS’ social media presence, social-first digital campaigns and webpages. It

The role manages DBS’ social media presence, social-first digital campaigns and webpages. It translates business priorities into channel-ready content, improves performance through data and insights, builds in-house content and AI capabilities, and ensures timely, compliant execution with internal teams and agency partners.

Key Responsibilities:

• Own the annual and monthly channel strategy, content pillars and integrated content calendar

in line with brand and business priorities.

• Use platform best practices, competitor intelligence and social insights to strengthen share of

engagement, share of voice, sentiment and follower growth.

• Partner with business units and agencies to shape briefs, develop social media content, and maintain balanced coverage across priorities and timelines.

• Identify and activate relevant collaborations, topical opportunities, moment marketing and A/B tests.

• Build in-house content and AI capabilities by identifying and implementing use cases internally and with agency partners.

• Deliver regular reporting, ad hoc listening and actionable management insights with accurate, timely data.

Campaign Management

• Translate briefs into social-first objectives, audiences, channel roles, KPIs and measurement plans.
• Plan media, manage agency execution and optimisation, and track performance against agreed targets.
• Deliver timely post-campaign analysis, management presentations, reusable learnings, case studies and award submissions.

Web Management

• Manage end-to-end updates and maintenance of managed webpages based on requests and agreed timelines.
• Coordinate with internal teams and partners to ensure content completeness, approvals, compliance and quality before publishing.
• Optimise managed webpages for desktop and mobile experiences, track analytics and user journeys, and support full-funnel visibility across social and digital campaigns.
• Support SEO and generative engine optimisation to improve discoverability in search and AI generated answers.

Requirements:

• Strong working knowledge of social media, publishing and listening tools, paid media, web analytics and performance reporting.
• Ability to interpret data, identify performance gaps and translate findings into practical optimisation actions.
• Ability to manage agencies and collaborate effectively with business, creative, media, web and internal stakeholders.
• Attention to detail and the ability to manage multiple priorities in a regulated environment.
• Familiarity with AI and content-production tools.

Location:

Mumbai

Job:

Marketing and Communications

Schedule:

Regular

Employee Status:

Full time