Associate Program Manager - Admissions

Shanti Informatics; Gurugram District; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Masters Union is seeking an experienced admissions professional to own the journey from offer to enrolment and to counsel students and parents on program fit, outcomes, and financing options. You will develop personalised conversion strategies, monitor high‑intent opportunities, and drive timely follow-ups to secure enrolments.

The role requires strong B2C sales orientation, excellent communication and objection-handling skills, and the ability to work in a fast-paced, target-driven environment.

Qualifications

• 5+ years of experience in admissions, counselling, consultative sales or customer conversion.
• Experience as Academic Counsellor, Senior Admissions Counsellor, Admissions Manager or Head of Admissions is relevant.
• Strong B2C sales orientation with a proven track record of meeting conversion targets.
• Excellent communication, persuasion and objection-handling skills.
• Comfortable with high-stakes conversations with parents and families.
• Strong consultative selling ability to diagnose needs rather than just pitch a product.

Responsibilities

• Own the conversion of offers to enrolment and manage relationships with students and parents.
• Conduct high-quality counselling around programs, outcomes, fees, financing and value proposition.
• Achieve enrolment targets and develop strategies for different student profiles.
• Maintain and analyse funnel data to improve conversion strategies and ensure smooth handoffs with the admissions team.

Skills

B2C sales orientation

Excellent communication

Persuasion

Objection handling

Interpersonal skills

Consultative selling

High accountability in target-driven

Job description

Role & responsibilities

1. Offer-to-Enrolment Conversion

• Own the conversion of students who have received an offer from Masters Union through to confirmed enrolment.
• Build and maintain strong relationships with offered students and their parents throughout the decision‑making process.
• Understand the candidate's decision drivers, concerns, alternatives and barriers to enrolment.
• Drive timely and structured follow‑ups to ensure strong movement across the conversion funnel.

2. Parent & Student Counselling

• Conduct high‑quality, consultative conversations with students and parents around program fit, outcomes, career opportunities, fees, financing and the overall Masters Union proposition.
• Address concerns and objections with empathy, confidence and strong product/program knowledge.
• Build credibility and trust with parents, who are often key decision‑makers in the enrolment journey.
• Help families navigate the decision‑making process and provide clarity at every stage.

3. Conversion & Sales Ownership

• Own individual conversion targets and consistently work towards achieving enrolment goals.
• Develop personalised conversion strategies for different student profiles and decision stages.
• Identify at‑risk candidates and proactively develop interventions to improve conversion.
• Maintain a strong sense of urgency around high‑intent and deadline‑driven opportunities.

4. Funnel Management & Reporting

• Maintain accurate and up‑to‑date information on the offered‑student pipeline.
• Track key conversion metrics including offer‑to‑enrolment conversion, follow‑up effectiveness, drop‑offs and reasons for non‑conversion.
• Use funnel data and candidate insights to identify patterns and improve conversion strategies.
• Work closely with the wider admissions team to ensure seamless handoffs and information flow.

Preferred candidate profile

• 5+ years of relevant experience in admissions, counselling, consultative sales or customer conversion.
• Candidates with experience as Academic Counsellors, Senior Admissions Counsellors, Admissions Managers, Heads of Admissions or similar roles would be particularly relevant.
• Strong B2C sales orientation with a demonstrated track record of achieving conversion targets.
• Excellent communication, persuasion and objection‑handling skills.
• Comfortable having detailed and often high‑stakes conversations with parents and families.
• Strong consultative selling ability able to diagnose needs rather than simply pitch a product.
• Strong interpersonal skills and the ability to build trust quickly.
• Comfortable working in a fast‑paced, target‑driven environment.