Associate Product Manager

Ferring Pharmaceuticals; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Ferring Pharmaceuticals in Mumbai is seeking a Brand Marketing professional to support annual brand plans, analyze market trends, and monitor KPIs to drive growth. The role includes coordinating campaigns, materials, and digital content, while ensuring regulatory compliance and cross-functional alignment.

The candidate will engage with Medical Affairs, Regulatory, Market Access, and Sales to launch new products and manage lifecycle activities, with emphasis on data-driven decision-making.

Qualifications

• Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, or related field.
• MBA in Marketing preferred.

Responsibilities

• Support the development and execution of annual brand plans.
• Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities.
• Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement.
• Provide insights and recommendations to optimize brand performance.
• Assist in designing and executing promotional campaigns and tactical marketing initiatives.
• Coordinate development of promotional materials, visual aids, digital content, and marketing collateral.
• Work with creative and digital agencies to ensure timely delivery of campaigns.
• Ensure all promotional activities comply with internal and regulatory guidelines.

Skills

Brand management

Data analysis

Market knowledge

Digital marketing

Financial acumen

Education

Bachelor's degree in Pharmacy/Life Sciences/Biotech

MBA in Marketing preferred

Tools

PowerPoint

Excel

Dashboard reporting

Job description

• Support the development and execution of annual brand plans.
• Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities.
• Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement.
• Provide insights and recommendations to optimize brand performance.

Job Description:

Key Responsibilities

• Support the development and execution of annual brand plans.
• Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities.
• Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement.
• Provide insights and recommendations to optimize brand performance.

Brand Strategy & Planning

• Support the development and execution of annual brand plans.
• Conduct market analysis, competitor tracking, and performance reviews to identify growth opportunities.
• Monitor brand KPIs including sales performance, market share, prescription trends, and customer engagement.
• Provide insights and recommendations to optimize brand performance.

Marketing Campaign Management

• Assist in designing and executing promotional campaigns and tactical marketing initiatives.
• Coordinate development of promotional materials, visual aids, digital content, and marketing collateral.
• Work with creative and digital agencies to ensure timely delivery of campaigns.
• Ensure all promotional activities comply with internal and regulatory guidelines.

Market Research & Insights

• Analyze market trends, customer insights, and competitive landscape.
• Conduct healthcare professional (HCP) feedback sessions and market research projects.
• Generate actionable insights to support brand decision-making.

Sales Force Support

• Partner with the sales team to develop effective communication tools and promotional strategies.
• Support sales force training on product positioning, key messages, and campaign objectives.
• Monitor field feedback and recommend improvements.

Cross-Functional Collaboration

• Collaborate with Medical Affairs, Regulatory Affairs, Market Access, Supply Chain, Finance, and Sales teams.
• Support product launches, line extensions, and lifecycle management activities.
• Participate in cross-functional brand team meetings.

Product Launch & Lifecycle Management

• Assist in launch planning and execution of new products.
• Track launch readiness and coordinate launch activities across functions.
• Support portfolio management initiatives and brand lifecycle strategies.

Budget Management

• Support tracking and monitoring of marketing budgets.
• Ensure optimal utilization of promotional investments.
• Work with finance teams for budget forecasting and reconciliation.

Key Performance Indicators (KPIs)

• Achievement of brand sales targets.
• Market share growth.
• Successful execution of marketing campaigns.
• Quality and timeliness of brand initiatives.
• Customer engagement and campaign effectiveness.
• Launch readiness and launch success metrics.
• Budget adherence.

Qualifications & Experience

Education

• Bachelor's degree in Pharmacy, Life Sciences, Biotechnology, or related field.
• MBA in Marketing preferred.

Experience

• 3+ years of experience in pharmaceutical sales, marketing, brand management, or related commercial roles.
• Prior experience in pharmaceutical product management is desirable.

Required Competencies

Technical Competencies

• Pharmaceutical market knowledge.
• Brand management and marketing fundamentals.
• Data analysis and market research.
• Digital marketing understanding.
• Financial and business acumen.

Behavioral Competencies

• Strong analytical and problem-solving skills.
• Excellent communication and presentation skills.
• Stakeholder management and influencing ability.
• Project management and organizational skills.
• Collaboration and teamwork.
• Results-oriented mindset.

Preferred Skills

• Experience with IQVIA/market intelligence data analysis.
• Proficiency in PowerPoint, Excel, and dashboard reporting.
• Understanding of pharmaceutical regulations and promotional compliance.
• Exposure to omnichannel marketing and digital engagement strategies.

Location:

Ferring India M&S