Associate Product Manager

Viral Pitch: Influencer Marketing Platform; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Viral Pitch is seeking an Associate Product Manager to help evolve our influencer marketing platform. You will translate customer needs into actionable features and work with Engineering, Design, Sales, Marketing, and Customer Success.

You will participate in discovery, define user stories, and support releases, with a focus on user-centric product development in a fast-paced, data-driven environment. This role offers exposure to data-informed decision making, market research, and iterative

Qualifications

• 6 months to 2 years of experience in Product Management, Associate Product Management, Business Analysis, or a closely related role.
• Strong understanding of product development fundamentals, user-centric thinking, and prioritization.
• Ability to gather requirements, structure problems, and communicate product needs clearly to cross-functional teams.
• Strong analytical, research, problem-solving, and decision-making skills.
• Excellent written and verbal communication with strong stakeholder-management skills.
• Comfort working in a fast-paced, collaborative environment with multiple priorities.
• A proactive, curious mindset with a genuine interest in technology, digital products, and emerging trends.

Responsibilities

• Assist in managing the end-to-end product lifecycle, from planning and discovery through execution and release.
• Gather, understand, document, and prioritize product and user requirements from multiple stakeholders.
• Support the definition and maintenance of product vision, strategy, roadmaps, and feature priorities.
• Collaborate with Engineering, Design, Sales, Marketing, and Customer Success teams to deliver seamless product updates.
• Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities in the influencer marketing space.
• Translate business and user requirements into clear product requirements, user stories, acceptance criteria, and feature documentation.
• Work with design and engineering teams to clarify requirements, track progress, resolve dependencies, and support timely delivery.
• Participate in product testing, feedback cycles, launches, and post-release reviews to ensure quality and adoption.
• Monitor user feedback and product performance to identify areas for improvement and recommend data-informed solutions.

Skills

Product sense

User-centric thinking

Prioritization

Requirements gathering

Cross-functional communication

Analytical skills

Stakeholder management

Agile understanding

Tools

Jira

Figma

Job description

At Viral Pitch, we are building a comprehensive influencer marketing platform that brings together data-driven research, technology, and creativity to deliver high-impact influencer campaigns for brands. As an AI-powered hybrid platform, we combine advanced tools and innovative strategies with strong relationships across the influencer ecosystem. Our approach balances automation with personalized creative input to create measurable value for both brands and creators.

About the Role

We are looking for an enthusiastic and driven Associate Product Manager to join our Product team. You will contribute to the evolution of our influencer marketing platform by supporting product development, improving user experience, and helping turn customer and business needs into impactful product solutions. You will work closely with Engineering, Design, Sales, Marketing, and Customer Success teams to translate ideas and requirements into well-defined, user-focused product features and improvements.

Key Responsibilities

• Assist in managing the end-to-end product lifecycle, from planning and discovery through execution and release.
• Gather, understand, document, and prioritize product and user requirements from multiple stakeholders.
• Support the definition and maintenance of product vision, strategy, roadmaps, and feature priorities.
• Collaborate with Engineering, Design, Sales, Marketing, and Customer Success teams to deliver seamless product updates.
• Conduct market research and competitive analysis to identify emerging trends, customer needs, and opportunities in the influencer marketing space.
• Translate business and user requirements into clear product requirements, user stories, acceptance criteria, and feature documentation.
• Work with design and engineering teams to clarify requirements, track progress, resolve dependencies, and support timely delivery.
• Participate in product testing, feedback cycles, launches, and post-release reviews to ensure quality and adoption.
• Monitor user feedback and product performance to identify areas for improvement and recommend data-informed solutions.

What We're Looking For

• 6 months to 2 years of experience in Product Management, Associate Product Management, Business Analysis, or a closely related role.
• Strong understanding of product development fundamentals, user-centric thinking, and prioritization.
• Ability to gather requirements, structure problems, and communicate product needs clearly to cross-functional teams.
• Strong analytical, research, problem-solving, and decision-making skills.
• Excellent written and verbal communication with strong stakeholder-management skills.
• Comfort working in a fast-paced, collaborative environment with multiple priorities.
• A proactive, curious mindset with a genuine interest in technology, digital products, and emerging trends.

Good to Have

• Exposure to B2B SaaS, marketplaces, creator economy, influencer marketing, or digital platforms.
• Familiarity with product analytics, user research, wireframing/prototyping, or tools such as Jira, Figma, or similar platforms.
• Basic understanding of Agile/Scrum product development practices.

Why This Role Matters

This role offers the opportunity to work at the intersection of technology, data, creativity, and influencer marketing. You will have hands-on exposure to the product lifecycle and collaborate with multiple business functions while contributing to a platform used to create value for brands and creators.

Industry