Associate, Paid Search

UNAVAILABLE; Bengaluru; On-site; INR 600,000 - 900,000; Full time

Job summary

UNAVAILABLE is seeking a Paid Search Analyst to manage large SEM campaigns for global clients on Google and Bing Ad platforms. The role involves planning, optimizing, and analyzing campaign performance aligned with client objectives.

Potential team leadership may develop based on capability and performance. The candidate will collaborate with US/UK teams, ensure campaigns stay within monthly budgets, and provide data-driven recommendations to improve ROAS.

Qualifications

• 3+ years of experience building Paid Search/PPC campaigns aligned to client goals.
• Proficient in writing and testing ad copy.
• Experience with Google AdWords Editor.
• Ability to develop budget projections and pace campaigns monthly.
• Strong analytical and reporting skills to analyze campaign data.
• Excellent English language skills for US-based teams.
• Strong Excel skills: formulas, filtering, pivot tables, and trending charts.

Responsibilities

• Manage paid marketing campaigns based on strategic direction from US/UK team members.
• Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic/tactical recommendations.
• Optimize media campaigns towards KPIs within Google Ads and Microsoft Advertising.

Skills

Paid Search strategy

Campaign optimization

Google Ads

Microsoft Advertising

English proficiency

Analytics & reporting

Excel (pivot/ formulas)

Budgeting & pacing

Bidding tools

Ad copy testing

Team leadership potential

Tools

Google AdWords Editor

Bidding tools

Job description

Overview

ThePaid Search Analystwould be responsible for running large online SEM advertising campaigns for global clients on Google and Bing Ad platforms. The individual will be responsible for planning, optimizing, and analyzing campaign performance based on client objectives. He/she may eventually also manage a team based on his/her capabilities and performance.

Responsibilities

• Manage paid marketing campaigns based on the agreed-upon strategic direction provided by the US/UK team members.

• Ensure campaign setup and delivery is aligned with the tactical plan and offer strategic and tactical recommendations to help shape future planning.

• Optimize media campaigns towards the target KPIs within various advertising platforms, including but not limited to:

• Google Ad Words

• Microsoft Advertising

Required Skills

• At least 3 years of experience and ability to build Paid Search/PPC campaign strategies based on client goals and objectives.

• Expertise in building and optimizing campaigns, keyword lists, extensions etc.

• Proficient in writing and testing ad copy.

• Experience with Google AdWords Editor.

• Ability to develop budget projections and pace campaigns based on monthly budgets.

• Experience with bidding tools and strategies.

• Excellent English language skills (both written and verbal) as the role involves working and communicating with teams in the US.

• Strong analytical and reporting skills. Must be able to understand and analyze marketing campaigns data.

• Strong Excel skills including formulas, filtering, pivot tables, and trending charts development. Reporting will be an essential element of the day-to-day job.

• Knowledge of online business marketing principals (Impressions, clicks, conversions, ROI, Cost per Acquisition).

Benefits

• Annual Leave in number of 15 allotted to all employees beginning of every calendar year.
• Sick Leave in number of 12 is allotted effective DOJ and beginning of ever calendar year.
• Other Leaves-Maternity Leave & Paternity Leaves, Birthday Leave Entitlement
• Dedicated L&D Budget for all Teams to upskill & get certified
• All employees are entitled for Group Personal Accident Cover & Life Cover Insurance.
• Insurance coverage for the entire family (Employee + up to 7 dependents - Self, Spouse, up to 4 children, and Parents)
• Monthly Cross Team Lunch
• Rewards and Recognition program-Employee of the month, Star Performer, Tenure Celebration & many more

Equal Opportunities

We are an advocate for equal opportunity in the workplace. We are committed to ensuring equal opportunities regardless of race, colour, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability and gender identity. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. If you have a disability or special need that requires accommodation, please let us know.

Social and Environmental Responsibility

We have a responsibility to bring impact into our every day. This means we must always look for ways in which to be conscious citizens in our roles to support society and environmental sustainability. We encourage employees to; be a conscious citizen by actively participating in our organisation's sustainability efforts, help us promote environmentally friendly practices within the workplace, collaborate with community organisations and stakeholders to support initiatives aligned with our company's values, participate in volunteer activities that benefit the community. Employees are also encouraged to make suggestions and evaluate our business practices to identify areas for improvement in social and environmental performance. Employees demonstrate commitment to sustainability and inclusivity in their actions and behaviors.