Associate Marketing Manager - Infosys Cloud and Infrastructure Services

Infosys; Bengaluru; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

Infosys, Bengaluru-based Infosys Cloud and Infrastructure Services, is seeking an Associate Marketing Manager who is data-driven and highly collaborative to grow visibility through integrated marketing programs, content, digital outreach, and analyst engagement.

You will develop compelling value propositions, manage campaigns across channels, and track metrics with dashboards to optimize ROI and demand generation across global markets.

Qualifications

• Master's degree and analytical mindset.
• Marketing background.
• Strong PowerPoint and Excel skills.
• Excellent written and verbal communication.
• Experience in content development and campaigns is a plus.

Responsibilities

• Plan and execute integrated marketing campaigns across digital and offline channels.
• Develop content and messaging for campaigns and narratives.
• Coordinate with stakeholders to create, review and publish marketing content.
• Monitor and report marketing effectiveness with dashboards.
• Support brand visibility and thought leadership activities.
• Manage end-to-end logistics for events and webinars.

Skills

Content marketing

Campaign management

Data analysis

Cross-functional collaboration

Education

Master's degree

Tools

PowerPoint

Excel

Job description

Associate Marketing Manager - Infosys Cloud and Infrastructure Services

We are seeking a highly motivated and data-driven marketing professional to support the growth and visibility of Infosys Cloud and Infrastructure Services through integrated marketing programs, thought leadership, digital outreach, analyst engagement, content marketing, internal communications, and reporting. The role requires a blend of strategic thinking, execution excellence, analytics, and cross-functional collaboration to drive awareness, engagement, and business impact across global markets.

Roles and Responsibilities

1. Content Development

• Support the creation and articulation of compelling value propositions, messaging frameworks, and go-to-market narratives.


• Drive content readiness for major campaigns and strategic initiatives.


• Coordinate with business leaders, SMEs, design teams, and corporate marketing stakeholders to develop, review, publish and amplify marketing content – landing pages, flyers, videos, articles, whitepapers, point-of-view documents, case studies, etc.


• Ensure all content aligns with Infosys brand guidelines and messaging standards.

2. Campaign Management & Digital Marketing

• Plan and execute integrated marketing campaigns across digital and offline channels, including email, social media, webinars, thought leadership, events, and demand generation initiatives.


• Drive always-on digital marketing programs to improve visibility, engagement, and lead generation.


• Partner with internal and external stakeholders to execute account-based marketing (ABM) and strategic outreach programs.


• Maintain dashboards and develop reports that measure marketing effectiveness across awareness, engagement, influence, and demand generation metrics.


• Consolidate data from CRM, web analytics, social platforms, event platforms, analyst relations, media relations, and campaign tools.


• Analyze campaign performance, identify trends, and provide actionable recommendations for improving ROI and business outcomes.


• Track key KPIs, including digital engagement, pipeline influence, share of voice, analyst recognition, media impact, and marketing-attributed opportunities.

4. Brand Building & Market Visibility

• Support programs that enhance Infosys Cloud and Infrastructure Services brand awareness through thought leadership, analyst relations, media engagement, customer advocacy, and social amplification.


• Assist in planning and executing internal and external awareness campaigns.


• Monitor market trends, brand performance, and competitive positioning to identify opportunities for differentiation.

5. Event Marketing & Program Management

• Manage end-to-end execution of Infosys presence at industry events, partner events, webinars, executive forums, roundtables, and customer engagements.


• Coordinate event logistics, speaker management, content development, creative assets, communications, and reporting.


• Partner with sales and business teams to maximize event outcomes and pipeline impact.


• Track deliverables, stakeholder actions, and post-event performance metrics.


• Marketeer with knowledge of a wide range of marketing activities & initiatives - online & offline, with hands on experience on some of these


• The candidate is expected to understand and pick up on internal processes and ensure all initiatives are in adherence


• Be adept at cross units & function collaboration


• Knowledge on and experience supporting Cloud and Infrastructure Services, Partner ecosystem experience is preferred


• Master's degree and an analytical bent of mind


• Strong Powerpoint and Excel skills, knowledge on use of creative software


• Marketing background


• Strong written and verbal communication skills