Associate Manager - Marketing

Wonder Cement; New Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Wonder Cement in North India is seeking to strengthen its sales footprint through strategic execution and dealer network expansion. The role focuses on achieving regional targets, coordinating with the Sales Manager and Zonal Head, and aligning planning with JCP to optimize performance.

Responsibilities include maintaining rigorous sales tracking, adhering to SOPs, forecasting demand for districts, and building robust dealer relationships to drive market penetration and customer satisfaction.

Responsibilities

• Execute the targeted sales numbers for region in co-ordination under guidance of Sales Manager/ Zonal Head
• Ensure alignment of own sales planning to JCP
• Seek regular review of own sales performance against the set targets and plan for course correction as required
• Coordinate with the Technical Services team to ensure highest standards of customer satisfaction
• Support Zonal Head and Sales Manager in performing periodic demand forecasting for own districts
• Adhere to periodic sales targets as set by Zonal Head or Sales Manager
• Update in detail the sales tracker with numbers achieved, target set, product sold in order to help performance tracking and analysis
• Adhere to defined standard operating procedures to sell products and record sales
• Adhere to internal technology platforms requirements for tracking sales performance, attendance
• Support expansion of dealer network to maximize market penetration & sales volumes
• Onboard and activate potential channel partners through drives and campaigns
• Roll-out trade discounts, promotions and schemes in line with functional objectives
• Encourage dealers to avail cash discount
• Drive strong relationships with dealers/sub-dealers/other influencers through CRM activities
• Resolve issues of dealers within stipulated timelines

Job description

Department - Business Unit-North (Trade)

Grade - E-3

Executing Sales Strategy:

• Execute the targeted sales numbers for region in co-ordination under guidance of Sales Manager/ Zonal Head
• Ensure alignment of own sales planning to JCP
• Seek regular review of own sales performance against the set targets and plan for course correction as required
• Coordinate with the Technical Services team to ensure highest standards of customer satisfaction
• Support Zonal Head and Sales Manager in performing periodic demand forecasting for own districts

Sales Operations:

• Adhere to periodic sales targets as set by Zonal Head or Sales Manager
• Update in detail the sales tracker with numbers achieved, target set, product sold in order to help performance tracking and analysis
• Adhere to defined standard operating procedures to sell products and record sales
• Adhere to internal technology platforms requirements for tracking sales performance, attendance

Dealer Network management:

• Support expansion of dealer network to maximize market penetration & sales volumes
• Onboard and activate potential channel partners through drives and campaigns
• Roll-out trade discounts, promotions and schemes in line with functional objectives
• Encourage dealers to avail cash discount
• Drive strong relationships with dealers/sub-dealers/other influencers through CRM activities
• Resolve issues of dealers within stipulated timelines