Associate Manager - Marketing

Wonder Cement; Kapurthala; On-site; INR 500,000 - 700,000; Full time

Job summary

Wonder Cement seeks a field-sales professional for the North Trade unit based in Kapurthala, Punjab. The role focuses on executing sales strategy, achieving regional targets, and strengthening the dealer network with proactive CRM alignment.

You will coordinate with the Sales Manager and Zonal Head under guidance, monitor performance, and support demand forecasting to maximize market penetration and customer satisfaction in the region.

Qualifications

• Executives in cement sales are expected to coordinate with sales leadership and dealer networks.
• Customer relationship management and CRM activities are part of the role.

Responsibilities

• Execute targeted regional sales numbers for the North (Trade) region under guidance of Sales Manager/Zonal Head.
• Align own sales planning to JCP and review performance with course correction as required.
• Coordinate with Technical Services to ensure high customer satisfaction.
• Support forecasting for own districts and maintain periodic sales records for performance analysis.
• Adhere to periodic targets and update detailed sales trackers showing numbers achieved and targets set.
• Follow SOPs to record sales and utilize internal platforms for tracking performance and attendance.
• Support dealer network expansion, onboard partners, roll out discounts/promotions, and maintain CRM-driven dealer relations.
• Resolve dealer issues within stipulated timelines.

Job description

Department - Business Unit-North (Trade)

Grade - E-3

Executing Sales Strategy:

• Execute the targeted sales numbers for region in co-ordination under guidance of Sales Manager/ Zonal Head
• Ensure alignment of own sales planning to JCP
• Seek regular review of own sales performance against the set targets and plan for course correction as required
• Coordinate with the Technical Services team to ensure highest standards of customer satisfaction
• Support Zonal Head and Sales Manager in performing periodic demand forecasting for own districts

Sales Operations:

• Adhere to periodic sales targets as set by Zonal Head or Sales Manager
• Update in detail the sales tracker with numbers achieved, target set, product sold in order to help performance tracking and analysis
• Adhere to defined standard operating procedures to sell products and record sales
• Adhere to internal technology platforms requirements for tracking sales performance, attendance

Dealer Network management:

• Support expansion of dealer network to maximize market penetration & sales volumes
• Onboard and activate potential channel partners through drives and campaigns
• Roll-out trade discounts, promotions and schemes in line with functional objectives
• Encourage dealers to avail cash discount
• Drive strong relationships with dealers/sub-dealers/other influencers through CRM activities
• Resolve issues of dealers within stipulated timelines