Sr. Officer - Marketing

Wonder Cement; Rohtak, Faridabad District, Gurugram District; On-site; INR 350,000 - 550,000; Full time

Job summary

Wonder Cement is seeking a results-driven sales professional for the North (Trade) Business Unit to drive targeted sales, align plans with the Joint Customer Plan, and coordinate with the Sales Manager and Zonal Head for course corrections.

You will support demand forecasting, monitor competitor performance, and work with Technical Services to maintain high customer satisfaction, while ensuring timely product delivery and dealer network expansion.

Job description

Department - Business Unit-North (Trade)

Grade - E-2

Executing Sales Strategy:

• Execute the targeted sales numbers for region in co-ordination under guidance of Sales Manager/ Zonal Head
• Ensure alignment of own sales planning to JCP
• Seek regular review of own sales performance against the set targets and plan for course correction as required
• Coordinate with the Technical Services team to ensure highest standards of customer satisfaction
• Support Zonal Head and Sales Manager in performing periodic demand forecasting for own districts
• Track competitor activities and support with data on competitor performance, price points, etc
• Follow SOPs and seek approval for revision in prices based on the current rate ongoing in market to set competitive prices

Sales Operations:

• Adhere to periodic sales targets as set by Zonal Head or Sales Manager
• Update in detail the sales tracker with numbers achieved, target set, product sold in order to help performance tracking and analysis
• Adhere to defined standard operating procedures to sell products and record sales
• Adhere to internal technology platforms requirements for tracking sales performance, attendance
• Co-ordinate with internal teams to ensure availability of stock for sales and demonstrations
• Collaborate with Technical services team in implementing the designed marketing activities
• Ensure timely delivery of product in the assigned territory through co-ordination with logistics teams and local distributors

Dealer Network management:

• Support expansion of dealer network to maximize market penetration & sales volumes
• Onboard and activate potential channel partners through drives and campaigns
• Roll-out trade discounts, promotions and schemes in line with functional objectives
• Encourage dealers to avail cash discount
• Drive strong relationships with dealers/sub-dealers/other influencers through CRM activities
• Resolve issues of dealers within stipulated timelines
• Support with market research on potential distributors in the area to collaborate.