Associate Manager, Marketing

Indegene Inc.; India; On-site; INR 2,500,000 - 6,000,000; Full time

Job summary

Indegene Inc. is seeking a seasoned B2B marketer to lead product marketing for strategic growth areas. You will shape market positioning, support strategic opportunities, and engage with executives to advance Indegene's market leadership.

The role requires strong strategic thinking, exceptional communication, and the ability to influence senior stakeholders across functions. Collaboration with Sales, Product, and Delivery will be key to driving demand and pipeline growth.

Qualifications

• 8–10 years of B2B product, solution, or strategic marketing experience.

Responsibilities

• Develop differentiated positioning, messaging, and value propositions for strategic solutions and services.
• Lead GTM strategy and launch planning for new offerings and strategic initiatives.
• Create messaging frameworks, sales enablement assets, and compelling customer narratives.

Skills

Product marketing

B2B marketing

Go-to-market

Stakeholder management

Executive engagement

Content development

AI/GenAI awareness

Strategic thinking

Job description

We're looking for a B2B marketer to lead product marketing for one or more of Indegene's strategic growth areas.

This high-impact role combines product marketing, go-to-market strategy, thought leadership, demand generation, and executive engagement. You'll work closely with business leaders, sales, product teams, SMEs, and customers to shape market positioning, support strategic opportunities, and strengthen Indegene's market leadership.

Success in this role requires strong strategic thinking, exceptional communication, and the ability to influence senior stakeholders across functions.

Key Responsibilities

• Develop differentiated positioning, messaging, and value propositions for strategic solutions and services.
• Lead GTM strategy and launch planning for new offerings and strategic initiatives.
• Create messaging frameworks, sales enablement assets, and compelling customer narratives.

Strategic Marketing & Demand Generation

• Plan and execute integrated marketing programs across digital, events, ABM, webinars, content, and executive engagement.
• Partner with Sales to support strategic pursuits through customized marketing assets and campaigns.
• Drive pipeline growth in collaboration with Growth and ABM teams.

Thought Leadership & Executive Visibility

• Create research reports, customer stories, executive presentations, whitepapers, blogs, videos, podcasts, and other thought leadership assets.
• Collaborate with SMEs and customers to build market credibility.
• Support analyst relations, industry awards, speaking opportunities, and executive visibility programs.

Digital Marketing & AI Visibility

• Partner with Growth Marketing to improve SEO, paid campaigns, and content performance.
• Increase visibility across AI-powered search experiences.
• Continuously optimize campaigns using analytics and audience insights.

Cross-functional Leadership

• Partner with Product, Sales, Delivery, Customer Success, SMEs, and Corporate Marketing to deliver business outcomes.
• Drive alignment across multiple stakeholders and influence without direct authority.

Must Have

• 8–10 years of B2B product, solution, or strategic marketing experience.
• Proven experience in product positioning, messaging, and value proposition development.
• Hands-on ownership of go-to-market (GTM) strategy and product/solution launches.
• Exceptional stakeholder management with the ability to influence senior leadership and cross-functional teams.
• Experience supporting enterprise sales through strategic pursuits and sales enablement.
• Strong thought leadership and content development capabilities (whitepapers, case studies, executive presentations, webinars, etc.).
• Solid understanding of demand generation, ABM, and pipeline-driven marketing.
• AI-first mindset with practical experience using GenAI and modern marketing technologies.
• Excellent written, verbal, and presentation skills with the ability to simplify complex concepts.
• Strategic thinker with a strong execution mindset and ability to manage multiple priorities.

Good to have

EQUAL OPPORTUNITY

Indegene is proud to be an Equal Employment Employer and is committed to the culture of Inclusion and Diversity. We do not discriminate on the basis of race, religion, sex, colour, age, national origin, pregnancy, sexual orientation, physical ability, or any other characteristics. All employment decisions, from hiring to separation, will be based on business requirements, the candidate’s merit and qualification. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, national origin, gender identity, sexual orientation, disability status, protected veteran status, or any other characteristics.