Associate Manager - Loyalty Conversion Partnerships

Air India Limited; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Air India Limited is seeking a Partnerships & Loyalty Programs professional to drive Maharaja Club Points conversions by banks, fintechs and other partners. You will support onboarding, campaign deployment, and performance tracking to grow non-airline mileage inflow.

The role requires strong coordination across tech, legal, and finance teams, plus data-driven reporting and stakeholder management to ensure smooth partner integrations and timely campaigns.

Qualifications

• Bachelor’s degree in Business, Marketing, or related field; MBA preferred.
• 6+ years’ experience in partnerships, loyalty programs, account management, or marketing coordination roles.
• Experience in airline, banking, fintech, wallets, or aggregator platforms preferred.

Responsibilities

• Support the Senior Manager in managing existing loyalty partnerships and campaigns.
• Coordinate onboarding of new conversion partners and campaign communications.
• Track performance metrics and prepare reports for internal reviews and partner meetings.
• Maintain records of partner deliverables, milestones and commercial arrangements.
• Ensure SLAs are met across reconciliation and member fulfillment and resolve partner concerns.

Skills

MS Excel

PowerPoint

Analytics

Stakeholder management

Attention to detail

Loyalty platforms

Education

Bachelor’s degree in Business/Marketing

MBA preferred

Tools

CRM tools

Job description

Job Description:

Job Description

1. Job Purpose
   • Support the development, execution, and day-to-day management of partnerships that allow customers to convert points from banks, wallets, fintechs, aggregators, and other loyalty programs into Maharaja Club Points.
   • This role is responsible for partner onboarding, offer deployment, campaign coordination, and performance tracking, enabling the growth of Air India’s non-airline mileage inflow ecosystem.
2. Key Accountabilities
   • Partnership Management & Execution
     • Support the Senior Manager in managing existing point conversion partnerships across financial and loyalty ecosystems.
     • Coordinate the execution of partnership campaigns, offer updates, and communication flows.
     • Maintain strong operational relationships with partner account managers and internal stakeholders.
   • Onboarding & Integration Support
     • Work with tech, legal, and finance teams to support the onboarding of new conversion partners.
     • Assist in integration testing, reconciliation processes, and backend coordination for go-live.
     • Maintain detailed records of partner deliverables, milestones, and commercial arrangements.
   • Campaign Activation & Monitoring
     • Assist in planning and launching promotional offers (e.g., bonus miles, limited-time multipliers) to drive conversions.
     • Coordinate with marketing and CRM teams to deploy partner communications and member journeys.
   • Performance Tracking & Reporting
     • Maintain trackers for key partner metrics including transaction volumes, engagement rates, and conversion trends.
     • Prepare regular reports and dashboards for internal reviews and partner meetings.
     • Monitor campaign performance in real time and recommend tactical adjustments if needed.
     • Support post-campaign analysis with insights and optimization suggestions.
   • Process Management & Issue Resolution
     • Ensure operational SLAs are met across reconciliation, member fulfillment, and issue management.
     • Coordinate with customer support and backend teams to resolve member or partner concerns related to conversions.
     • Document recurring issues and support continuous process improvement initiatives.
   • Market Scanning & Competitive Research
     • Stay updated on loyalty trends, partner activations by competitors, and conversion mechanics across sectors.
     • Share actionable insights to inform strategy, pricing, and partner positioning.
3. Skills Required for the role
   • Proficiency in MS Excel, PowerPoint, and basic analytics tools
   • Data fluency with ability to generate and interpret reports.
   • Strong coordination and stakeholder management abilities.
   • Commercial understanding of loyalty point conversions and member engagement mechanics.
   • Attention to detail and structured documentation skills.
   • Familiarity with loyalty platforms, campaign workflows, and member experience considerations
4. Education & Experience requirtements
   • Bachelor’s degree in Business, Marketing, or related field; MBA preferred
   • 6+ years’ experience in partnerships, loyalty programs, account management, or marketing coordination roles.
   • Experience in airline, banking, fintech, wallets, or aggregator platforms preferred

Requirements: