Assistant Manager- Digital Marketing (Loyalty)

IndiGo; Gurgaon; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

IndiGo in Gurgaon is seeking an Assistant Manager/Manager - Loyalty Marketing to drive digital-first marketing campaigns across email, WhatsApp, push, app, website, social and paid media.

You will own customer lifecycle initiatives, loyalty enrolments, co-brand card campaigns, and partner marketing, coordinating with creative, media, SEO, analytics, and product teams to meet business objectives.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 6-8 years of experience in Digital Marketing, CRM, Loyalty Marketing.
• Experience with marketing automation platforms is preferred.
• Strong understanding of digital marketing, analytics, and customer journeys.
• Excellent project management, stakeholder management, and analytical skills.

Responsibilities

• Plan and execute integrated marketing campaigns across Email, WhatsApp, Push, App, Website, Social, and Paid Media.
• Support member acquisition, activation, engagement, retention, and redemption initiatives through customer lifecycle marketing.
• Coordinate campaign deployment with Adobe Campaign and other marketing technology platforms.
• Drive digital acquisition campaigns for loyalty enrolments and co-brand card acquisition.
• Execute joint marketing campaigns with airline, banking, and lifestyle partners to increase member engagement and linkages.
• Work with creative, media, SEO, and social agencies to deliver campaigns on time and within budget.
• Monitor campaign performance, prepare dashboards, and recommend optimization strategies.
• Collaborate with Product, Digital, Analytics, Commercial, and Operations teams to deliver business objectives.

Skills

Digital Marketing

CRM

Loyalty Marketing

Customer Lifecycle

Campaign Management

Analytics

Education

Bachelor's degree in Marketing or related field

MBA preferred

Tools

Adobe Campaign

Salesforce Marketing Cloud

MoEngage

Job description

Gurgaon 21 st Jul 26

Job Title: Assistant Manager/ Manager - Loyalty Marketing

Location: Gurgaon

Job Type: Full-time

Role Overview: We are looking for a digital-first marketing professional to support the growth of IndiGo BluChip through integrated marketing campaigns across acquisition, engagement, retention, and partner marketing. The role will drive campaign execution, customer lifecycle initiatives, and digital marketing while collaborating with internal teams and agency partners.

Key Responsibilities:

• Plan and execute integrated marketing campaigns across Email, WhatsApp, Push, App, Website, Social, and Paid Media.
• Support member acquisition, activation, engagement, retention, and redemption initiatives through customer lifecycle marketing.
• Coordinate campaign deployment with Adobe Campaign and other marketing technology platforms.
• Drive digital acquisition campaigns for loyalty enrolments and co-brand card acquisition.
• Execute joint marketing campaigns with airline, banking, and lifestyle partners to increase member engagement and linkages.
• Work with creative, media, SEO, and social agencies to deliver campaigns on time and within budget.
• Monitor campaign performance, prepare dashboards, and recommend optimization strategies.
• Collaborate with Product, Digital, Analytics, Commercial, and Operations teams to deliver business objectives.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field, MBA preferred
• 6-8 years of experience in Digital Marketing, CRM, Loyalty Marketing, or Customer Lifecycle Marketing.
• Experience with marketing automation platforms (Adobe Campaign, Salesforce Marketing Cloud, MoEngage, etc.) is preferred.
• Strong understanding of digital marketing, performance media, CRM, analytics, and customer journeys.
• Excellent project management, stakeholder management, and analytical skills.
• Experience in the airline, travel, hospitality, or loyalty industry is an advantage.

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