Associate Manager

monks; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

monks is seeking a Social Manager to define and execute a social-led strategy for a leading global EdTech business. The role focuses on driving New Paid Learners acquisition through high-performance social media marketing and advanced budget optimization.

You will report to the Social Lead and collaborate with Global Social Lead, managing end-to-end social initiatives, audience targeting, and measurement to translate digital efforts into enrollment growth.

Qualifications

• 4+ years of digital marketing experience across publisher, agency, consultancy, or brand.
• Deep expertise in social media strategy and analytics-driven acquisition.
• Experience with AdTech/MarTech platforms (Google, Meta, TikTok, etc.).

Responsibilities

• Drive ROAS, NPL, and enrollment KPIs with a performance-based approach.
• Oversee daily campaign optimization across Meta, TikTok, and other platforms.
• Develop guidelines for campaign optimization, content strategy, and targeting.
• Manage budgets and bidding to maximize high-performing segments.
• Collaborate with Global Social Lead to align local work with global standards.
• Translate business objectives into actionable social tactics impacting P&L

Skills

Social strategy

Performance marketing

ROAS optimization

Audience targeting

AI-driven marketing

Stakeholder management

Project management

English communication

Campaign analysis

Education

Bachelor's in Marketing/Business

Tools

Meta Ads Manager

TikTok For Business

Google Marketing Platform

Job description

The Social Manager will be responsible for defining and executing a social-led strategy for a leading global EdTech business. This role focuses on driving New Paid Learners acquisition through high-performance social media marketing, innovative audience targeting, and advanced budget optimization. As a strategic pillar of the media team, the Social Manager will manage performance-based responsibilities to ensure that digital marketing efforts translate directly into measurable growth and enrollment for our global clientele.

The Role

This role reports directly to the Social Lead for the EdTech account, with a matrix reporting line to the Client Lead. Success in this position requires close collaboration with the Global Social Lead to align local execution with global standards. As an Individual Contributor (IC) role, you will be responsible for the end-to-end execution and performance of social initiatives, fostering a culture of innovation and continuous optimization.

The ideal candidate will possess deep expertise in social media strategy and analytics-driven acquisition. You will be expected to deliver value through the orchestration of sophisticated social strategies at scale, leveraging tailored analytics and media solutions to meet the evolving needs of the EdTech sector. Navigating this matrix environment requires strong stakeholder management skills, as you will balance the immediate needs of the regional EdTech Client Lead with the global standardization requirements mandated by the Global Social Lead.

Responsibilities Include:

• Drive core client KPIs with a rigorous focus on Return on Ad Spend (ROAS), New Paid Leads (NPL), and First-Time Course of File(FTCOF)/Enrollment.
• Oversee and execute daily campaign optimization across social platforms (e.g., Meta, TikTok, etc.) to maximize reach and efficiency.
• Develop comprehensive strategic guidelines and innovative methodologies for campaign optimization, social content strategy, and audience targeting.
• Manage budget allocation and bidding strategies to ensure optimal spend across high-performing audience segments.
• Liaise regularly with the Global Social Lead to integrate global best practices into local campaign structures.
• Optimize social campaigns to address the full new user acquisition funnel, from initial awareness and course discovery to final enrollment and re-engagement.

What you bring to it:

• Proficient in written and verbal English
• 4+ years of digital marketing experience, whether at a publisher, agency, consultancy, trading desk, technology company, or brand.
• Expertise in Social media platforms (e.g., Meta, TikTok, etc.) and performance-based student acquisition is required.
• Experience with AdTech or MarTech solutions (such as Google Marketing Platform, Amazon, Meta, TikTok, etc.)
• Strong grasp of the overall digital consultancy space, including but not limited to knowledge of Monks competitive set and their offerings across data and digital media.
• Proven track record in independent campaign management and execution, with a specific focus on driving personal performance and growth within a matrixed organization.
• Project management experience, with demonstrated abilities to manage and organise projects, build detailed project plans, and manage multiple internal and external stakeholders to deliver outcomes.
• Excellent communication skills, both written and verbal, and ability to effectively communicate with stakeholders ranging from C-suite through to platform SMEs.
• Demonstrated ability to translate high-level business objectives into actionable social tactics that directly impact P&L metrics like FTCOF and ROAS.
• Demonstrated expertise in AI-driven marketing workflows and a strong desire to contribute to the advancement of Monks; AI solutions (such as Monks.Flow).
• Proven track record as an independent starter, with the ability to navigate ambiguity and drive initiatives forward with minimal oversight.
• Strong commitment to learning new ways of working and integrating cutting-edge AI technologies into daily operations.

Preferred:

• Strong analytical and consulting skills, rooted in the ability to draw and communicate insights from multiple data points.
• Strong data analysis capabilities, with an ability to unearth actionable insights using a range of platforms and tools
• Ambition to perform unprecedented tasks and obtain new skills, be comfortable with uncertainty and adapt to a rapidly changing environment
• Proficiency with both website and