Associate General Manager - Marketing

Wonder Cement; Ghaziabad District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Wonder Cement in Ghaziabad district seeks a sales leader to execute the regional sales strategy across North Retailing. You will translate targets into district plans, drive journey-based execution with sales officers and coordinate with technical services to ensure customer satisfaction.

The role includes demand forecasting, S&OP participation, and channel development to maximize market penetration and sales volumes.

Responsibilities

• Assist Zonal Head in translating sales strategy into district targets.
• Communicate targets as Journey Cycle Plan to Sales Officers and oversee execution.
• Establish, measure timelines and mechanisms to review team performance and guide issue resolution.
• Coordinate with the Technical Services team to ensure highest standards of customer satisfaction.
• Support Zonal Head in demand forecasting and participate in S&OP discussions with Zonal Head.
• Track competitor activities and provide data on competitor performance and price points.
• Oversee Sales Officers, assign their periodic targets and guide activity planning.
• Analyse sales performance data to ensure course corrections where required.
• Ensure adherence to SOPs to sell products and record sales.
• Ensure compliance with internal tech platforms for tracking sales performance and attendance.
• Collaborate with Technical Services on implementing marketing activities.
• Ensure timely product delivery in the territory through logistics coordination with distributors.
• Support expansion of dealer network to maximize market penetration and sales volumes.
• Drive and oversee channel partner activation through drives and campaigns.
• Roll out trade discounts, promotions and schemes aligned with objectives.
• Drive a performance-driven culture, set goals, review performance and provide feedback.
• Develop employee capability and build functional excellence through learning and mentoring.

Job description

Department -Retailing-North

Grade -E-7

Executing Sales Strategy:

• Assist Zonal Head in translating the overall sales strategy / targets for zone to individual districts and regions
• Communicate the sales targets in the form of Journey Cycle Plan to team of Sales Officers and oversee execution as per plan
• Establish, measure timelines and mechanisms to regularly review the performance of team against the set targets and provide guidance and support to the team for identified issues
• Coordinate with the Technical Services team to ensure highest standards of customer satisfaction
• Support Zonal Head in performing periodic demand forecasting across districts; participate in sales and operations planning discussions with Zonal Head and manage timely demand planning activities
• Track competitor activities and provide data on competitor performance, price points, etc

Sales Operations:

• Oversee Sales Officers, assign their periodic targets, guide them in activity planning
• Analyse sales performance data for own team of Sales Officers to ensure course correction wherever required
• Ensure adherence to defined standard operating procedures to sell products and record sales
• Ensure compliance of team to internal technology platforms for tracking sales performance, attendance, etc
• Collaborate with Technical services team in implementing the designed marketing activities
• Ensure timely delivery of product in the assigned territory through co-ordination with logistics teams and local distributors

Dealer Network management:

• Support expansion of dealer network to maximize market penetration & sales volumes
• Drive and oversee channel partner activation through drives and campaigns
• Oversee smooth and effective rollout of trade discounts, promotions and schemes in line with functional objectives

People Management:

• Drive a performance driven culture Set goals, review performance and provide feedback so as to ensure a motivated and committed team
• Develop employee capability and build functional excellence through various learning and development interventions and mentoring initiatives
• Foster an environment of learning, excellence and innovation within the team and across teams