Associate Director- Title Marketing

Jiostar; Maharashtra; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Jiostar is seeking a seasoned leader to head content marketing initiatives in the Maharashtra region. You will lead a team of title marketing managers and collaborate with internal and external partners to deliver compelling campaigns.

The role requires a deep passion for movies and streaming content, with a track record of driving measurable business results. You will develop data-driven marketing strategies, manage high-volume campaigns, and communicate insights to executives and showrunners.

Qualifications

• Proven track record in content marketing leadership.
• Experience building consumer marketing campaigns, preferably in streaming.
• Strong data & insights mindset for marketing measurement.

Responsibilities

• Lead and manage a team of title marketing managers.
• Drive cross-functional collaboration with content & creative partners.
• spearhead campaigns that move key business metrics; develop measurement models.
• Communicate effectively with executives, showrunners, producers, talent and reps.

Skills

Content marketing

Team leadership

Collaboration

Entertainment industry knowledge

Campaign management

Data & analytics

Executive communication

Consumer campaigns

Campaign variety management

Agency relationships

Job description

• You have a strong track record of delivering content marketing excellence with the ability to lead a team of young & talented title marketing managers
• Demonstrated track record of forging collaborative relationships internally & externally, especially with content & creative partners. You’re skilled at connecting the dots
• You have a strong passion for movies, web series & a wide array of content formats and understand the power of content to influence pop culture. You have a deep understanding of the entertainment landscape and media trends
• You have a proven track record of working closely with internal / external teams & building impactful & culturally relevant creative campaigns (i.e. AV/trailers, digital/social, print/out-of-home and more)]
• You are excited by the possibility of spearheading marketing campaigns that move business metrics in tangible way
• You have a deep penchant for data & insights, and are not afraid to break away from conventional models by developing marketing measurement models that measure efficiency & effectiveness
• You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed.
• Experience in building consumer marketing campaigns, preferably at a streaming network or studio
• Experience of managing a high volume of campaign types in parallel, identifying scale and efficiency, while collaborating with a diverse team.
• Excellent communication, interpersonal, presentation, problem solving, facilitation, prioritization, decision making, analytical and conflict resolution skills
• Experienced in ‘agency-brand’ relationship building, capable of shaping productive long-term relations with external partners by providing continuous feedback.