Creative Director, Creative Director, Prime Video AVOD

Amazon Inc.; Mumbai; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

The Creative Director at Amazon MX Player will shape the creative vision for entertainment marketing campaigns across multiple formats and platforms. You will lead storytelling, art direction, copywriting, and editing to deliver audience-first experiences.

You will mentor a multidisciplinary team, collaborate with marketing, content, and production, and translate insights into distinctive campaigns at speed and scale. You will embrace AI-powered workflows to raise craft and efficiency.

Qualifications

• 5+ years of marketing, brand advertising, media sales or online advertising work and close work with senior advertisers and agency stakeholders experience

Responsibilities

• Lead creative strategy, conceptualisation, and execution of integrated marketing campaigns for films and series.
• Develop breakthrough ideas across key art, trailers, promos, digital, social, and audiovisual formats.
• Establish and maintain high creative standards across storytelling, art direction, copywriting, design, and editing.
• Manage, mentor, and develop multidisciplinary creative teams, building stronger creative judgment and independent campaign ownership.
• Partner with marketing, content, production, and business stakeholders to translate insights into effective creative solutions.

Skills

Creative leadership

Campaign management

Team mentorship

Storytelling

Tools

AI workflows

Job description

The Creative Director will be responsible for shaping the creative vision, strategy, and execution of entertainment marketing campaigns across Amazon MX Player. This role combines original creative thinking, exceptional craftsmanship, team leadership, and operational agility to deliver compelling, audience-first campaigns across multiple formats and platforms.

Key responsibilities include:

Lead creative strategy, conceptualisation, and execution of integrated marketing campaigns for films and series.

Develop breakthrough ideas across key art, trailers, promos, digital, social, and audiovisual formats.

Establish and maintain high creative standards across storytelling, art direction, copywriting, design, and editing.

Manage, mentor, and develop multidisciplinary creative teams, building stronger creative judgment and independent campaign ownership.

Partner with marketing, content, production, and business stakeholders to translate insights into effective creative solutions.

Provide hands‑on creative direction from initial briefing through final execution and quality control.

Drive innovation through emerging technologies, generative AI, and efficient creative production workflows.

Balance creative ambition with timelines, budgets, scalability, and business priorities.

Build a creatively self-sufficient in‑house team while reducing dependency on external agencies.

Champion a culture of experimentation, accountability, collaboration, and continuous improvement.

Success will be measured by creative originality, campaign effectiveness, craftsmanship, team development, and the ability to consistently deliver outstanding entertainment marketing at scale.

Key job responsibilities

We are looking for a Creative Director to lead the development and execution of high-impact, culturally relevant marketing campaigns for Amazon MX Player. This role requires a creative leader with exceptional storytelling abilities, strong visual craft, and a deep understanding of entertainment, digital culture, and audience behaviour.

The Creative Director will drive original campaign thinking across key art, trailers, promos, social media, and integrated marketing initiatives. They will translate business objectives and consumer insights into compelling creative ideas while maintaining exceptional standards of conceptualisation, design, copywriting, and audiovisual storytelling.

The role involves leading and mentoring a multidisciplinary team of art directors, copywriters, designers, and editors, fostering creative ownership, innovation, and operational excellence. The candidate must collaborate effectively with marketing, content, production, and external partners to deliver distinctive campaigns at speed and scale.

We seek someone who combines strategic thinking with hands‑on creative expertise, embraces emerging technologies and AI‑powered workflows, and consistently raises the creative benchmark.

The ideal candidate has 10+ years of relevant experience, a strong portfolio of integrated campaigns, and proven creative leadership capabilities. Above all, they must be an original thinker who can inspire teams, challenge conventions, and transform ambitious ideas into memorable audience experiences.

A day in the life

As a Creative Director at Amazon MX Player, you will lead the creative vision and execution of high-impact entertainment marketing campaigns, transforming compelling stories into culturally relevant, audience-first creative experiences.

Your day will involve collaborating with marketing, content, and production teams to understand business priorities, audience insights, and campaign objectives. You will lead creative brainstorms, develop original campaign territories, and guide teams across key art, trailers, promos, social media, and integrated marketing assets.

You will work closely with art directors, copywriters, designers, and editors, providing hands‑on creative direction and constructive feedback to elevate storytelling, visual craft, and overall campaign quality.

Beyond conceptualisation, you will review creative work, solve execution challenges, manage multiple campaign timelines, and collaborate with internal stakeholders and external partners to ensure seamless delivery.

You will champion innovation by exploring emerging creative technologies, AI‑powered workflows, and new storytelling formats that improve both creative excellence and operational efficiency.

Most importantly, you will inspire and mentor a multidisciplinary team, encouraging original thinking, creative ownership, and a culture of continuous improvement.

This is a role for someone who thrives on turning bold ideas into breakthrough campaigns while balancing creativity, speed, scale, and business impact.

Basic Qualifications

• 5+ years of marketing, brand advertising, media sales or online advertising work and close work with senior advertisers and agency stakeholders experience

Preferred Qualifications

• Preferred someone who has an experience in digital or broadcast media or advertising handling large scale tentpole campaigns for brands or series/movies.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status. Veterans, military spouses, and people with disabilities are encouraged to apply.